Email Marketing & Automation Specialist

Company : Awign Expert

Job Type : Contract

Noida, Uttar Pradesh

Number of Applicants

000+

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Job Description - Email Marketing & Automation Specialist

Role: Email Marketing & Automation Specialist

Location: Noida Client Office

Time zone: IST

Employment Type: Full-Time (Deployed on Client Project)

Duration: 1 year minimum

Experience Required: 4+ Years in Email Marketing, Pardot, and Salesforce CRM

About the Role:

We’re looking for a highly skilled and detail-oriented Email Marketing & Automation Specialist to join our agency team as a dedicated full-time resource for one of our key B2B SaaS clients. The selected candidate will work directly with the client’s marketing team and manage end-to-end campaign execution via Pardot and Salesforce, helping drive engagement, qualified leads, and revenue impact.

Key Responsibilities:

Pardot Operations & Campaign Execution:

Build, test, and execute email campaigns in Pardot.
Ensure emails are optimized for responsiveness, engagement, and deliverability.

Segmentation & Audience Targeting:

Create and manage static and dynamic lists.
Develop segmentation rules based on user behavior, interest, lifecycle stage, or campaign goals.

Automation & Workflow Management:

Set up automation rules, completion actions, and engagement studio programs.
Ensure campaigns are scalable and optimized for efficiency.

Data Governance & Compliance:

Maintain clean, deduplicated prospect data.
Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations.

CRM Sync & Lead Flow:

Monitor syncs between Pardot and Salesforce.
Troubleshoot and fix sync errors to ensure smooth data flow between systems.

Landing Pages, Forms & Redirects:

Build and optimize Pardot forms, form handlers, and landing pages.
Use custom redirects and tracking parameters for analytics and attribution.

Campaign Reporting & Insights:

Create Pardot and Salesforce reports to track performance.
Share insights on email metrics, engagement, and MQL generation.
Account Engagement Setup & Configuration
Configure settings such as prospect fields, object syncing, and user access.
Support domain setup and tracking domain configuration.

Data Management:

Import, clean, and export data for campaign usage and reporting.
Maintain database integrity and manage suppression/exclusion lists.

Lead Scoring & Grading:

Set up and refine lead scoring models and grading criteria to prioritize sales-ready prospects.

Client Coordination:

Maintain strong coordination with the client’s Salesforce Admin and Marketing Ops teams.
Raise and manage Pardot-related tasks that require CRM-side configuration.

Testing & Optimization:

Run A/B tests on email content, subject lines, and send times.
Continuously improve campaign effectiveness through insights and experimentation.

Ideal Candidate Profile:

4+ years of hands-on experience with Pardot and Salesforce in a B2B marketing environment
Strong understanding of email campaign best practices, database hygiene, and lead nurturing
Familiarity with data privacy regulations (GDPR, CAN-SPAM)
Experience building and managing Engagement Studio flows and automation rules
Excellent communication, reporting, and collaboration skills
Ability to work independently with a client and act as their go-to resource
Pardot certification is a plus

Original job Email Marketing & Automation Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.

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Email Marketing & Automation Specialist

Job Description - Email Marketing & Automation Specialist

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