Social and Digital Media Manager

Gresham Global is scouting for an experienced Social and Digital Media professional to join its team. This role is integral in aligning digital and social media initiatives with business objectives of Gresham Global and its partner Universities. The successful candidate will serve as a strategic partner to various Universities and its regional representatives providing comprehensive support, and contributing to the overall success in this domain for the organisation.

Key Responsibilities:

Content Creation and Curation:

• Develop and curate content for Gresham Global and partner Universities on digital platforms, ensuring alignment with brand guidelines.
• Collaborate with regional representatives to gather insights and create content that resonates with the target audience.

Digital Advertising:

• Plan and execute digital advertising campaigns, managing budgets effectively.
• Monitor and optimize ads for performance, utilizing platforms like Google Ads and social media ad managers.

Social Media Management:

• Administer and manage all company social media accounts.
• Craft and schedule posts, respond to comments, and monitor social media trends and conversations.

SEO Optimisation:

• Implement SEO strategies to enhance the company's online visibility.
• Collaborate with the web development team to ensure website content is optimized for search engines.

Strategic Business Alignment:

• Proven ability to align digital and social media initiatives with overarching business objectives.
• Demonstrated understanding of how digital strategies drive company growth, enhance brand positioning, and foster customer engagement.

Data-Driven Decision-Making:

• Proven track record of making data-driven decisions for social and digital media engagements.
• Proficient in tracking KPIs to inform strategic decisions and enhance overall campaign effectiveness.

Financial Impact and Optimization:

• Demonstrated ability to utilize insights gained from data analysis to optimize campaigns and allocate budgets effectively.
• Track record of contributing to the overall financial success of digital marketing efforts, with tangible examples of strategies leading to measurable business outcomes.

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) across digital channels.
• Generate regular reports to assess the effectiveness of campaigns and provide actionable insights.

Email Marketing:

• Manage email marketing campaigns, from content creation to audience segmentation.
• Utilize analytics to refine and enhance email strategies for better engagement.

Collaboration and Coordination:

• Work closely with the internal team to align digital efforts with overall marketing strategies.
• Collaborate with graphic designer, regional representatives, University offices to produce visually appealing and effective digital assets.

Requirement:

Experience:

• Demonstrable experience of four to six years in social media management and digital marketing.
• Successful track record of executing digital campaigns.

Analytical Skills:

• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in using analytics tools to assess campaign performance.

Tech-Savvy:

• Comfortable navigating various digital platforms and tools.
• Familiarity with SEO principles and best practices.

Communication Skills:

• Excellent written and verbal communication skills.
• Ability to convey complex ideas effectively.

Team Player:

• Collaborative mindset with the ability to work seamlessly within a team.
• Comfortable managing multiple tasks and deadlines.

Location - Chembur, Mumbai. This is a full time office based role.

About Us:

Gresham Global is a Global Consulting and Launchpad Service Provider firm specialising in supporting higher education institutions in establishing a robust presence in developing markets.