Area Manager

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Job Description - Area Manager

About Us

We are SVKM’s NMIMS Centre for Distance and Online Education (NCDOE) - India’s Premier Institution for with core focus on Distance & Online learning. Visit us at for more information

Job Title Area Manager Reports to Zonal Head

Job Purpose

This position is a mix of tactical role that is responsible for revenue from assigned area. This role involves a high degree of outreach and relationship building that will be utilized to create revenue-generating opportunities. This position will work closely with Regional manager & Zonal Head & responsible for developing assigned area to grow and maximize new business, grow revenue & profitability of the region.

Key Responsibilities

Sales & Revenue Management

  • Drive revenue targets for assigned geographies.
  • Create strategies to meet sales and revenue goals for the allocated Learning Centers
  • Work with the TM’s to coordinate with partners to create and ensure the execution of business plans to meet sales goals.
  • Drive AEPs for new business/student acquisition
  • Evaluate & identify both struggling and successful sales partners and explore ways to improve on sales metrics
  • Drive re-registration of students and fee collection

Channel Management & Business Development

  • Manage sales pipeline, forecast monthly sales and identify new business opportunities.
  • Engage, manage and drive AEP owners
  • Aid AEP’s in engaging with corporates for Business Development
  • Building brand awareness in the assigned geographical area.

Operations & Process implementation

  • Monitor and analyze sales data, market trends, and competitor activities to evaluate sales performance and identify areas for improvement.
  • Ensures AEP compliance with AEP agreements & implementation of University policies in the field.
  • Prepare regular sales reports, forecasts, and presentations for management, highlighting achievements, challenges, and recommendations.
  • Responsible for Sales process execution & implementation.

Team Management

  • Provide ongoing coaching, feedback, and guidance to the sales team to enhance their performance and professional development.
  • Set clear sales targets, track individual and team progress, and take corrective actions when necessary.

Collaboration And Communication

  • Collaborate closely with cross-functional teams, such as product development, marketing, and operations, to ensure alignment and achieve overall business objectives.
  • Communicate effectively with internal and external stakeholders, including senior management, team members, clients, and partners.
  • Collaborate with marketing teams to develop effective promotional campaigns, materials, and strategies to generate leads and drive sales.

Key Interactions Internal Stakeholders External Stakeholders HODs at NCDOE Channel Partners Internal depts. Students

Dimensions

  • Manage team of 4 to 6 members Territory Managers/Associates (<500 frontline team)
  • Has overall responsibility for the area budget and achieve revenue target.
  • This position will require extensive travel in assigned geographical area.

Requirements- Skills & Competencies

  • Aggressive, self-driven personality with excellent verbal & written communication skills
  • Proven experience in sales, preferably in the EdTech industry or a related field.
  • Ability to understand the market and drive results for the assigned geography.
  • Ability to multitask and work in a team setup.
  • Strong work ethic and ability to work well with minimal supervision
  • Analytical mindset with the ability to interpret sales data and market trends.
  • Results-oriented with a track record of achieving sales targets.
  • Familiarity with CRM software and sales analytics tools.

Requirements- Education & Work Experience

  • Preferred to have Master’s degree in Business Administration, Marketing, Finance, or related field
  • Proven experience of 10 to 12 years of work experience in sales and channel management, preferably from Education/ Training, BFSI, Real estate, Telecom, Retail or consumer goods & services, new age industries
  • Exposure to Distance/Online Education sector will be added advantage.
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