Art Director

At Tag, we help brands stand out and sell more by delivering impactful content, at speed and scale and across channels & geographies. With over fifty years of production experience for some of the world’s biggest brands, we partner with our clients to create work that is efficient, effective, and more importantly tells a story.

We are a dynamic and innovative creative production agency that prides itself on delivering cutting-edge technology solutions.

We believe that the combination of different ideas, experience, backgrounds, and skillsets create a great place to work. We pride ourselves on an authentic culture built around our core values of integrity, innovation, sustainability, growth, and accountability. We are committed to promoting an inclusive, equitable and diverse culture. Our global DE&I committee and our leadership team have committed to increasing representation, education, and accountability across the entire business to create positive change from the ground up and the top down.

Check out tagww.com to learn more.

Job Purpose

The Art Director will be responsible for leading the campaign strategy, art direction, and day-today-administration functions for the creative team. The creative team includes of a mix of designers, visualizers, brand guardians, art directors, copy writers, copy leads, offline video editors, AFX & VFX artists & a postproduction leads, all of whom will report to the Art Director either directly or indirectly.

The Art Director will be supported in this function by a studio manager who will monitor day-to-day deliveries. Final accountability for all deliveries by the team, however, lies with the Art Director.

Art Director approach to communication and design must be medium agnostic, as the teams’ deliveries range from simple concept notes, to print, digital & video collateral, for brands as well as internal consumption within the company.

Job Qualification

Degree in Art, Design, Advertising or related field preferred.

13+ years of experience in Creative in Advertising and/or Marketing

Must have head a team of at least 10

Job Relationships

Reports to Head of Operations – India

Should be willing to travel on business trips.

Background

Should have all relevant software skills, including Adobe Creative Suite, Blender, Maya, FCP, Marketo, MS Office and others. Knowledge of digital & social platforms is also expected.

Should have excellent knowledge of Digital Printing Artwork processes, its limitations and needs within the design process.

Familiarity with film-making techniques/ video/animation/broadcast streams is particularly useful. Video editing, copywriting and HTML skills are usually needed.

Job Responsibilities

Be an integral part of the pitching, planning and related thinking processes, to develop concepts for advertising or promotional campaigns

Able to work with Project management desk to derive pricing and rate cards for prospective clients

Confident to present range of solutions to client even if it does not require high creative inputs

Introduce ideas/ new initiatives in the world of art, design, media, communication, and creative technology to the team.

Ability to deliver constructive feedback on projects to the team

Ensure consistency in design across all the online and offline marketing channels

Strong conceptual skills in layout and design

Ability to breakdown creative briefs and meet the constraints of cost, time, and client

Work with clients to develop and refine creative briefs that will meet clients’ objectives, when necessary

Work with onsite teams to answer client queries and to advise the client on the best solutions to their brand communication needs

Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible

Keep clients abreast of progress and answer their questions.

Communication and presentation skills: Excellent communication (written and verbal) and confident presentation skills to pitch ideas to clients or directors and explain their ideas to members of their creative team.

Adhere to workflow processes and best practices in all day-to-day activities. Ensure the same for the extended team as well.

Ensure a high level of quality output, minimize job cycle rework, and find solutions to minimize errors

Inspire the team and instill confidence to boost the team's motivation level

Hire, develop, and manage the creative team

Oversee photo or TV shoots

Select external suppliers/vendors when necessary

Sign off projects/deliveries before they are presented to the client

Other Competencies

Strong and innovative approach to problem solving and finding solutions

Excellent communicator (written and verbal, formal and informal)

Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution

Ability to multi-task under pressure and work independently with minimal supervision.

Ability to prioritize when under pressure

Excellent interpersonal skills are necessary. They need a clear creative vision while staying open to others’ ideas.

LOCATION

We currently work in a remote hybrid model with offices in Chennai and Bangalore.

TIMINGS

We work on rotational shifts that change depending on the region you are working with and at the discretion of your line manager.