Store Manager

Store Manager Job Description

Department: Retail

Summary:

The Senco Gold and Diamonds Store Manager plays a pivotal role in driving the success of our retail locations. As a customer-centric leader, you will be responsible for exceeding sales targets across various product categories (Gold, Diamond, Platinum Jewelry etc.), fostering a positive and productive work environment, and ensuring efficient store operations that contribute to overall profitability. You will lead a team of passionate and dedicated retail professionals, empowering them to deliver exceptional customer service and create a truly delightful shopping experience.

This position demands a strategic thinker with a blend of strong leadership, financial acumen, and a deep understanding of customer needs. You will be responsible for developing and implementing sales strategies, managing inventory effectively, and maximizing revenue across all counters. Additionally, you will play a crucial role in building and maintaining strong customer relationships, driving brand awareness within the local community, and ensuring adherence to company policies and procedures.

Responsibilities:

Financial Performance and Growth:

• Develop and Execute Winning Sales Strategies: Analyze market trends, customer demographics, and competitor activity to develop comprehensive sales plans for each product category (Gold, Diamond, Platinum Jewelry etc.). Implement creative and data-driven sales initiatives to consistently achieve and exceed sales targets.
• Profit Optimization: Focus on maximizing profitability at both the store and counter levels. Analyze sales data and identify opportunities for cost reduction and revenue growth. Implement strategies to optimize pricing, promotions, and product mix to maximize profit margins.
• Data-Driven Inventory Management: Collaborate with the Head of Product Division and Counter-Segment Head to identify fast-moving and seasonal merchandise that aligns with customer demand. Create accurate purchase requisitions for the Procurement Department based on sales trends and forecasted demand.
• Proactive Inventory Control: Implement best practices for inventory control to ensure quick stock rotation. Develop clear procedures and tracking systems to avoid stockouts and prevent merchandise from remaining in the store longer than 3 months. Oversee the return of excess or outdated stock to the Head Office in accordance with company policies.

Creating Customer Delight:

• Attract, Engage, and Retain Customers: Develop and execute customer-centric strategies to attract new customers and build strong, lasting relationships with existing ones. Foster a welcoming and engaging store environment that exceeds customer expectations and drives loyalty.
• Footfall and Conversion Growth: Implement strategies to increase store foot traffic and convert casual visitors into valued customers. Analyze customer behavior to identify opportunities to improve product displays, signage, and promotional materials.
• Local Marketing Champion: Champion local (BTL) marketing activities for your store. Collaborate with your team to implement engaging in-store initiatives and events that enhance brand awareness within the local community and contribute to increased footfall.

Operational Excellence and Efficiency:

• Lead with Vision and Inspiration: Foster a positive and productive work environment that promotes teamwork, staff engagement, and a commitment to excellence. Lead by example, displaying strong leadership qualities, impeccable communication skills, and a dedication to continuous improvement.
• Building a High-Performing Team: Ensure clear communication, task delegation, and performance management for all team members. Allocate and rotate staff at counters effectively to maximize efficiency and customer service levels. Collaborate with the Zonal Manager (ZM) in manpower planning, forecasting staffing needs for the store, and suggesting employee transfers, job rotations, and inter-counter changes based on individual strengths and skills.
• HR Champion and Policy Adherence: Manage employee leaves and ensure adherence to all company HR policies and procedures. Conduct thorough onboarding processes for new employees and collaborate with the Corporate Office for recruitment initiatives.
• Maintaining Store Discipline: Uphold high standards of professionalism and store presentation. Ensure employee attendance, proper decorum, and professional grooming to create a welcoming and well-maintained environment for both customers and staff.

Continuous Learning and Development:

• Empowering Growth: Conduct timely and effective performance appraisals for all team members, providing constructive feedback, coaching, and development opportunities. Identify areas for individual improvement and encourage participation in relevant training programs offered by the company.
• Innovation and Improvement: Take initiative and implement innovative store-level initiatives that enhance customer service, operational efficiency, and overall sales performance. Share best practices with other stores and contribute to continuous improvement across the company.
• Lifelong Learning: Remain dedicated to continuous learning by actively participating in training programs related to sales techniques, customer service, product knowledge, and leadership development. Encourage your team to do the same, fostering a culture of learning and growth within the store.

Reporting and Communication:

• Accurate and Timely Reporting: Maintain accurate and complete store records. Submit timely management information system (MIS) reports and provide insightful feedback to the Zonal Manager and Head Office, contributing to informed decision-making at higher levels.

Qualifications:

• Minimum of 10 years of experience in retail sales management.
• Graduation
• Customer Centric and Positive Attitude