Service Marketing Specialist

Location: Mumbai - MBP / Pune - Hinjewadi Phase III / Chennai - Siruseri / Bengaluru

Experience: 7 Years to 10 Years

Job Description:

Role: Service Marketing

Roles & Responsibilities:

• Develop and implement strategic marketing plans for a specific business unit.
• Responsible for marketing budget plan and meeting organization goals.
• Responsible for running LeadGen initiatives for the BU including inside sales function for the unit.
• Utilize industry and organizational knowledge to develop and execute marketing ideas.
• Keeps up-to-date with marketing best practices.
• Identify marketing opportunities and develop success strategies to leverage them.
• Responsibilities include Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc.
• Coordinate and review content creation & publishing of newsletters (internal or external), organization’s website, and social media pages etc.
• Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience.
• Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency.
• Create brand value by being a business driver and digital catalyst.
• Demonstrated ability in Thought Leadership initiatives.

Requirements:

• MBA with marketing specialization or equivalent.
• Graduate with a good command over the English language.
• Minimum experience should be 7 years in Marketing.
• Strong experience in Field Marketing.
• Strong experience in to B2B.
• Should have strong experience in planning, budgeting and lead generation.
• Good working experience in IT Industry.
• Experience with social media marketing and marketing automation tool is a must.
• Very strong written communication skills.
• Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
• A passionate and result oriented marketing, branding and communications professional with hands-on technology expertise in multiple facets of the marketing.
• Familiarity in working with any leading technology organization.