Marketing Data Analyst - Immediate Start

We are hiring a focused Marketing Data Analyst to join our exceptional team at Upgrad in Mumbai Maharashtra
Growing your career as a Full Time Marketing Data Analyst is a terrific opportunity to develop relevant skills.
If you are strong in presentation, persuasion and have the right initiative for the job, then apply for the position of Marketing Data Analyst at Upgrad today!

Job Description: We are seeking a talented and experienced Marketing Data Analyst to join our dynamic team. In this role, you will be responsible for analyzing various marketing data to help shape our marketing strategies and contribute to our company's growth. Key Responsibilities: 1. Data Analysis and Reporting: Analyze marketing data from multiple sources, including social media, website traffic, and email campaigns, to identify trends and insights. 2. Performance Measurement: Track and report on the performance of marketing campaigns, identifying areas for improvement and recommending strategies to increase effectiveness. 3. Market Research: Conduct market research to understand industry trends and the competitive landscape, providing insights to inform marketing strategies. 4. Data Visualization: Create compelling visualizations and dashboards to communicate findings to the marketing team and senior management. 5. Collaboration: Work closely with the marketing team to understand goals and objectives, ensuring data analysis aligns with these targets. 6. Customer Insights: Analyze customer behavior and segmentation to improve targeting and personalization of marketing efforts. 7. Testing and Optimization: Design and analyze A/B testing for various marketing campaigns to optimize performance. Qualifications: 1. Bachelor's degree in Marketing, Statistics, Business, or a related field. 2. 2-5 years of experience in marketing data analysis, preferably in the EdTech industry. 3. Strong analytical skills and experience with statistical analysis, quantitative methodologies, and data interpretation. 4. Proficiency in data analysis tools such as SQL, Excel, and Google Analytics, and visualization tools like Tableau or Power BI. 5. Knowledge of digital marketing channels and metrics. 6. Excellent communication and presentation skills, with the ability to translate complex data into actionable insights. 7. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Benefits of working as a Marketing Data Analyst in Mumbai Maharashtra:

● Learning opportunities
● Opportunities to grow
● Advantageous package