Content Lead - Healthcare

Company Name: Plixlife Website: : Key Responsibilities : 1. Content Oversight : Act as the primary liaison for the video editing team, responsible for the meticulous review and approval of produced videos, ensuring alignment with brand standards and objectives. 2. Feedback Management : Provide comprehensive feedback on work generated by video editors and influencers, conducting market suitability assessments to optimize content relevance and effectiveness. 3. Leadership in Influencer Marketing: Assume leadership of the influencer marketing team, orchestrating seamless communication channels and meticulously approving scripts to drive impactful influencer campaigns. 4. Strategic Leadership: Direct both the video editing and influencer marketing departments, providing strategic direction to ensure the team's collective output achieves organizational goals and resonates with target audiences. 5. Content Strategy Development: Spearhead the development and execution of comprehensive content strategies, leveraging market insights and performance analytics to drive engagement and brand growth. 6. Cross-Functional Collaboration: Collaborate closely with cross-functional teams including marketing, creative, and social media, ensuring content consistency and alignment with broader business objectives. 7. Continuous Improvement: Remain abreast of industry trends, emerging platforms, and best practices, leveraging insights to innovate content strategies and maintain competitive advantage. 8. Performance Monitoring: Monitor key performance indicators (KPIs) and metrics, leveraging data-driven insights to evaluate content initiatives and optimize performance. 9. Team Development: Foster a culture of collaboration, creativity, and excellence, providing mentorship and professional development opportunities to empower team members and drive continuous improvement. Preferred Qualifications: 1. Bachelor's degree in Marketing, Communications, Media Studies, or related field. 2. Extensive experience in content creation, video editing, and influencer marketing, with a proven track record of successful campaigns and projects. 3. Exceptional leadership skills with the ability to inspire and motivate teams to achieve objectives and surpass expectations. 4. Outstanding communication and interpersonal abilities, with a demonstrated aptitude for collaborating effectively with diverse stakeholders. 5. Strategic mindset with a focus on driving results and achieving business objectives through innovative content strategies. 6. Proficiency in content management systems (CMS), analytics tools, and project management software. 7. Strong problem-solving skills and adaptability in fast-paced environments, with the ability to prioritize tasks and manage multiple projects simultaneously. 8. Creative flair and a passion for storytelling, coupled with meticulous attention to detail and a commitment to delivering exceptional content experiences. Both MALE and Female Applicable If from D2C will be plus point (ref:updazz.com)