Creative Director

Budget Upto INR 20LPA

We are searching for a passionate Creative Director to lead our creative strategy and transform the way we reach our potential users and customers for our unique diabetes care proposition. As a key member of the marketing team, you will be responsible for conceptualizing, developing, and executing high-converting ad campaigns across digital and BTL.

Responsibilities:

• Lead the creative vision and strategy for all performance marketing initiatives, ensuring brand consistency and alignment with campaign objectives.
• Deeply understand the healthcare industry, target audience, and the competitive landscape.
• Uplift and establish a unique and consistent design language that spans across all creative designs
• Conduct market research and competitor analysis to identify differentiating creative strategies.
• Conceptualize and develop compelling ad creatives (video ads, banner ads, BTL ads, social media ads) tailored for specific audience segments and marketing channels.
• Collaborate closely with the marketing team, data analysts, and copywriters to ensure clear messaging and effective targeting.
• Oversee the production process, maintaining high-quality standards for all creative assets.
• Stay updated on the latest trends and best practices in performance marketing and healthcare advertising.
• Analyze campaign performance data and make data-driven recommendations for optimization.

What are we looking for:

• Minimum 5+ years of experience in a creative leadership role with a B2C brand.
• Proven track record of developing and executing successful marketing campaigns across various digital and offline channels
• Experience working on high scale performance marketing campaigns is a must, across different assets - video, static etc
• Strong understanding of design principles and story telling, and their use for marketing campaigns, conversion funnels, and creative testing methodologies.
• Excellent portfolio showcasing creative problem-solving skills and a keen eye for visual design.
• Excellent communication, collaboration, and presentation skills.

Good to haves:

• Experience working in healthcare and startups.
• Knowledge of healthcare SEO and SEM principles.
• Understanding of ethical considerations and healthcare regulations in marketing medical services.