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Spark Foundry , established in 2017, is an advertising agency that provides media selection services. It is based in Chicago, with offices also in Detroit, New York City, Seattle, Los Angeles, San Francisco as well as other locations world wide. The agency currently has over 2,000 employees. Spark Foundry, part of the Publicis Media operating system, is a subsidiary of Publicis Groupe, a Paris-based holding company which is the world’s third largest communications group, the world’s second largest media counsel and media buying group, and active in digital and healthcare communications.
• Social Media Expert, should develop, execute and Daily Optimize campaign
• Develop strategically media recommendations with supporting rationale
• Manage & analyze campaigns, and recommend tactical changes to maximize campaign performance
• Assist in analysis of research to develop strategies and tactics
• Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process
• Manage day-to-day plan changes and maintenance of media plans
• Respond to competitive requests
• Research and compile competitive data • Bringing onboard, understanding across 3 Cs, Category, Consumer, Competition
• Understanding of digital tools and platforms, comScore, Reach Planner, Similar web along with Google Ads, Meta business manager to name a few.
• Experience on screen neutral or TV++ planning will be added advantage
• Other responsibilities as assigned
▪ Knowledge of all aspects of Social plus display media (Web & Mobile)
▪ Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
▪ Ability to prioritize and multi-task, work successfully with teams, and work under pressure
▪ Strong communication, project management and time management skills
▪ Working knowledge on Excel , PowerPoint and Microsoft Word skills
Publicis Groupe Commitment to Diversity & Equity Policy:
Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.
Equal Employment Commitment:
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