Assistant Manager - Digital Impact Marketing - Start Now

We are looking to hire a creative Assistant Manager - Digital Impact Marketing to join our incredible team at Redbus in Bengaluru Karnataka
Growing your career as a Full Time Assistant Manager - Digital Impact Marketing is a terrific opportunity to develop competitive skills.
If you are strong in creativity, planning and have the right drive for the job, then apply for the position of Assistant Manager - Digital Impact Marketing at Redbus today!

Key Responsibilities: This role requires the candidate to work on acquisition marketing - managing Digital Marketing campaigns focused on new user acquisition and/or awareness for one or more markets for redBus. 1. Planning, Budgeting, Optimization and Reporting of Digital campaigns on Programmatic and Online publishers like Google, FB, OTT etc. 2. Running awareness, middle funnel, retargeting or conversions campaigns and ensuring measurement and reporting of the campaigns through Google ADH and MMP 3. Liaison with Digital agencies and publishers for campaign planning and rollout 4. Owning Channel, inventory selections, being involved in media buying and cracking long term deals with publishers to maximise marketing ROI 5. Streamlining Digital campaign attribution, integrations with new publishers and analysing Impact of Digital Campaigns on Business. 6. Ensuring rollout of innovations and experiments in campaigns and inventory and keeping abreast of the latest best practices in Digital ecosystem Educational Qualification: MBA in marketing or an equivalent degree Required Experience : 3+ years of relevant work experience in Digital marketing only Strong in Digital strategy, execution and media planning Exceptional understanding of Digital Analytics Key skills required for the role: 1. Hands-on experience on Programmatic campaigns, ad networks, MMP and Google ADH 2. Extremely analytical and numbers driven approach to Media planning and execution 3. Managing Digital Campaigns on programmatic with budgets exceeding INR 50 cr/year 4. Strong articulation and agency/vendor negotiation skills

Benefits of working as a Assistant Manager - Digital Impact Marketing in Bengaluru Karnataka:

● Learning opportunities
● Company offers career progression opportunities
● Competitive salary