Assistant Marketing Manager - Urgent

We are searching for an expert Assistant Marketing Manager to join our incredible team at Redbus in Bengaluru Karnataka
Growing your career as a Full Time Assistant Marketing Manager is an awesome opportunity to develop exceptional skills.
If you are strong in project management, creativity and have the right drive for the job, then apply for the position of Assistant Marketing Manager at Redbus today!

Key Responsibilities: Innovative Marketing Strategies: Develop and implement creative marketing strategies in line with redBus India's overall brand and marketing objectives. Campaign Planning & Execution: Plan, execute, and monitor marketing campaigns across digital, ATL (Above The Line), and BTL (Below The Line) media channels. Media Strategy & Execution: Translate brand objectives into comprehensive media strategies and go-to-market plans. Collaborate with media agencies with a digital-first approach to execute and optimize these plans. Market Research: Conduct research on market trends, target audiences, competitors, and consumer journeys to enhance engagement and drive conversions. Collaboration with Agencies & Influencers: Work closely with external agencies, influencers, and content creators to ensure effective campaign execution and boost brand visibility and engagement. Campaign Analysis & Optimization: Analyze and optimize campaign expenditure to align with expected revenue and impact on media, brand, and business metrics. Execution Excellence: Collaborate with agency, revenue, and brand leads to track, manage, and report campaign performance. Conduct pre, mid, and post-campaign analyses to assess ROI against predefined KPIs. Swift Turnaround: Ensure a quick turnaround time for critical deliverables. Negotiation Skills: Demonstrate excellent negotiation skills with vendors to ensure quality, timely delivery, and cost control. Vendor Management: Track all vendor invoices and payments, both pending and delivered. Creative Team Coordination: Work with the in-house creative team to deliver artwork for collateral and campaign communication elements efficiently. Marketing Planning & Activations: Lead marketing planning and calendar, overseeing activations across ATL, BTL, PR, and Digital channels. Cross-Functional Collaboration: Collaborate with various cross-functional stakeholders, including Product and Supply teams, to ensure full support in executing the strategy. Educational Qualification: MBA in Marketing from a Tier-1 Business School Experience Required: 2-4 years of relevant experience in managing and handling marketing campaigns end-to-end (from conception to execution and performance tracking). Preferably in a new age startup, consumer tech, or other B2C businesses.

Benefits of working as a Assistant Marketing Manager in Bengaluru Karnataka:

● Excellent benefits
● Company offers career progression opportunities
● Attractive package