BB Marketing

An ideal candidate must have minimum of 12-15 years of experience with a strong background in B2B technology marketing, a deep understanding of the services and technology sector, and a proven track record of generating and building successful campaigns to enable business growth.

Responsibilities:

• Develop and execute comprehensive B2B marketing strategies and campaigns to achieve company objectives and revenue targets.
• Identify target market segments and key customer profiles within the B2B sector and develop targeted marketing initiatives to reach them effectively.
• Work closely with the Corporate Brand and Communication team to develop compelling narratives and campaigns to enable growth.
• Create and manage marketing campaigns across various channels, including digital marketing, content marketing, email marketing, social media, events, tradeshows, and partner events.
• Collaborate with the sales and pre-sales team to develop sales enablement materials, including presentations, case studies, sales collateral, and product documentation.
• Work closely with the research team to conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for product differentiation.
• Work closely with the VP of Corporate Brand and Communications to develop and manage marketing budgets, ensuring optimal allocation of resources to achieve marketing goals and maximize return on investment.
• Measure and analyze marketing campaign performance using metrics and KPIs and provide regular reports to the management team.
• Work closely with analysts to position Mindsprint as a thought leader.
• Develop stories and narratives that will position Mindsprint as a partner of choice, and work closely with the PR agency and internal teams to curate successes.
• Stay up to date with industry trends, emerging technologies, and best practices in B2B marketing, and make recommendations for continuous improvement.
• Identify and evaluate new marketing channels and opportunities to reach and engage with the target B2B audience effectively.

Qualifications:

• Master’s degree in marketing, business administration, or a related field or an MBA/advanced degree is a plus.
• Proven track record of success in B2B services/technology marketing, with a minimum of 12-15 years of experience with the last role being in a similar profile.
• Deep understanding of B2B technology marketing principles, strategies, and tactics, with a focus on lead generation and customer acquisition.
• Excellent knowledge of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
• Is a self-motivated initiative-driven individual with a strong drive to build an organization as a collective team.
• Strong analytical skills and the ability to interpret data, measure campaign effectiveness, and optimize marketing activities accordingly.
• Experience in managing marketing campaigns and budgets, with the ability to prioritize and allocate resources effectively.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and messaging.
• Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
• Is open to travel domestic and internationally, as required for projects.
• Knowledge of the technology industry, particularly B2B software or services, is highly desirable.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.