CMI Manager

Job Description

Position Title: Manager CMI

Function: Marketing

Key Stakeholders:

Internal:

• Marketing, R&D, Sales functions

External:

• Research agencies and related vendors

Educational Qualification:

MBA – Marketing

Experience:

5-10 years

Desired Competencies:

• Business orientation,
• Strategy/brand/consumer understanding,
• Handling teams and people,
• Statistics and design of experiments.

Key Responsibilities:

To ensure robustness of market research initiatives to accurately predict market and consumer behavior/ trends within the overall requirements of category business plan and stipulated market research budget in order to increase the brand market share, brand health and overall sales for each category.

• Implement and monitor research studies

1. Finalize research design, propose the methodology and location.
2. Execute primary and desk research.
3. Prepare/ review iterations and seek approval/ secure a sign off on final brief for the market research agency for consumer research.
4. Brief external agencies on research objectives, designs, information, questionnaire design, analysis requirement, output format etc.
5. Co-ordinate and manage external research
6. Scan for secondary sources of information IN ORDER TO gather understanding of consumer needs (met and unmet) and market forces (Competition, Regulation etc.) as an input into organization/ brand strategy.

• Conduct market and consumer research through primary and secondary sources

1. Analyse data both from current and past consumer insight initiatives.
2. Design and carry out consumer checks to provide inputs into the design of consumer promos and product renovations and provide insights into brand teams.
3. Coordinate and conduct prelaunch assessment of renovated/new product IN ORDER TO recommend entry strategy for new products/ services.

• Analyze/ Prepare innovation calendar and collate other research requests

Estimate costs and seek approval of budget IN ORDER TO ensure that critical researches are adequately funded and resourced.

• Prepare and deliver presentation

To management team, stakeholders on outcome of studies, general consumer trends etc. as required IN ORDER TO make available timely and pertinent information for decision making.

• Check approvals for authorizations

Check bills for accuracy with PO, highlight and resolve discrepancies; make adjustments after

referring to the vendor's account; respond to vendor queries regarding payments IN ORDER TO ensure timely and accurate disbursement of payments