Digital Marketing Manager

Company Description

Purple & Pink Digital Marketing Pvt Ltd is a Creatively Led, Strategically Driven, Techno-Friendly Full Service Digital Marketing Agency located in Agra. We specialize in creating powerful brand experiences for our clients worldwide. Our services include Social Media Marketing, Google AdWords Advertising, powerful Video ads, and Creative Content resulting in highly successful online marketing campaigns. With over 20 years of experience in Advertising and Marketing, we are dedicated to helping our clients grow and become market leaders.

Job Title: Digital Marketing Manager

Duration: Full-time

Location: Agra

About the job

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements And Skills

• Experience – Minimum 2 years in digital marketing
• Excellent Technical and Communications skills, Written and Verbal Skills· Bachelor’s Degree in an appropriate field of study