Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Thrissur, Kerala (Onsite)

Company Overview: Domin8 ( an athleisure brand under CRBC Textiles LLP, is dedicated to creating versatile, unisex apparel that seamlessly blends style and comfort. Launched in February 2023, Domin8 is revolutionizing the athleisure wear segment in India.

Position Overview: We are seeking a talented and experienced Digital Marketing Specialist to join our team in Thrissur, Kerala. The ideal candidate will have a strong background in performance marketing, SEO, and managing marketplace campaigns, with at least 4 years of experience, preferably in the D2C (direct-to-consumer) sector. This role is critical to driving our online presence, engaging our target audience, and maximizing our digital marketing efforts.

Key Responsibilities:

• Performance Marketing: Plan, execute, and optimize paid advertising campaigns on Meta (Facebook, Instagram) and Google platforms to drive traffic, engagement, and conversions.
• SEO: Develop and implement effective SEO strategies to improve organic search rankings and increase site traffic for domin8active.com.
• Marketplace Campaigns: Run and optimize marketing campaigns on e-commerce platforms like Amazon, Myntra, and TataCliq to boost product visibility and sales.
• Strategic Partnerships: Collaborate with brand consultants, media agencies, and strategic partners to enhance marketing efforts and brand presence.
• Content Strategy: Collaborate with the content team to create compelling and SEO-friendly content that aligns with Domin8's brand voice and marketing goals.
• Analytics and Reporting: Monitor, analyze, and report on campaign performance, website traffic, and SEO metrics. Use data-driven insights to optimize marketing strategies.
• Budget Management: Manage digital marketing budgets effectively to ensure optimal ROI on all campaigns.
• Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure cohesive and effective marketing strategies.
• Market Research: Stay updated with the latest digital marketing trends, tools, and best practices. Conduct market research to identify new opportunities and improve campaign performance.
• Customer Engagement: Develop and implement strategies to enhance customer engagement and build a strong online community around the Domin8 brand.

Qualifications:

• Experience: Minimum of 4 years of experience in digital marketing, with a focus on performance marketing, SEO, and marketplace campaigns. Experience in the D2C sector is highly preferred.
• Technical Skills: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, SEO tools (e.g., SEMrush, Ahrefs, Moz), and marketplace advertising platforms.
• Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Creative Skills: Ability to create engaging and compelling marketing content.
• Communication Skills: Excellent written and verbal communication skills.
• Team Player: Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Education: Bachelor’s degree in marketing, Business, or a related field. Advanced certifications in digital marketing are a plus.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work with a dynamic and innovative team.
• Career growth and development opportunities within a rapidly growing company.
• Employee discounts on Domin8 products.