Digital Marketing Strategist

Responsibilities

• Set digital marketing strategies using all necessary tools (e.g., website, emails, social media, WhatsApp, YT and blogs)
• Research products, services, and current strategies to identify new opportunities.
• Analyse web traffic metrics and suggest solutions to boost web presence.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
• Build strong client’s relationships through social media interaction.
• Keep up to date with our audience’s preferences and proactively suggest new campaigns.
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.
• Identify advertising needs.
• Establish best practices in digital marketing.
• Stay up to date with digital technologies developments.

Requirements and skills

• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google AdWords campaigns.
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• Experience in Overseas Education sector is an additional asset.