Digital Marketing Strategist - Urgent Hire

We are looking to hire a driven Digital Marketing Strategist to join our all-star team at Saku in New Delhi Delhi
Growing your career as a Full Time Digital Marketing Strategist is an incredible opportunity to develop excellent skills.
If you are strong in people management, leadership and have the right experience for the job, then apply for the position of Digital Marketing Strategist at Saku today!

Company Description SAKU, started in 2024, is a vertically integrated Direct-to-consumer (D2C) house of brand (fashion and other related segments), located in Gurugram. Our mission is to provide high-quality products and exceptional omni-channel retail customer experience at affordable prices. We're a customer and people first company from Day 1. For us, our culture, love for our customers and care for our employees is non-negotiable. We strongly believe in unit economics and sustainable growth over burning investor money in the name of expansion. Role Description This is a full-time on-site role for a Digital Marketing Strategist in Gurugram. You will be responsible for developing and executing overall digital marketing strategy for SAKU. Specifically: Develop a 360 degree marketing and communication plan (including but not limited to website, ads on various platforms such as Meta, Google, Video ads, Email marketing, Social Media, mapping end-to-end customer journey etc.) Implement marketing automation e.G. 'Always on' campaigns, customer journey based communication etc. Develop content strategy including implementing meaningful and effective marketing campaigns Implement performance marketing Implement various test campaigns and evaluate what works and what doesn't Create strong analytical models and attribution models to evaluate ROAS across platforms Optimize website UX and content progressively Technical Skills Minimum 2 years experience in digital marketing within D2C / fashion / beauty category Familiarity and experience with consumer, lifestyle, beauty industries and brands Hands-on experience with Performance Marketing, email marketing, Social media strategy, A/B testing, WhatsaApp Business API, building analytical models etc. Hands on experience in marketing automation Hands on experience in mapping customer journey building and creating communication touchpoints based on various stages Strong with building Excel models and numbers Other skills Structured thought-process High Focus towards execution Creative problem solver Well organized, detail-oriented Ability to work independently and as part of a team Curious about new trends First principles thinker Ability to simplify complex issues What we offer? Freedom to explore, fail fast, learn fast An opportunity to build the entire function from scratch A trusting team environment Growth path to become the best in the business A team of empathetic problem solvers Continuous learning culture

Benefits of working as a Digital Marketing Strategist in New Delhi Delhi:

● Excellent benefits
● Company offers career progression opportunities
● Attractive package