eTrade Marketing - Assistant Manager - Performance Marketing

About Us : - Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space. - eTrade is the leader in six categories on Amazon.in ecosystem including some key categories like Home, Auto, L&G, Pets, Amazon Devices and Private Labels (Solimo & Basics). We have over 500 partners including large conglomerates like Bosch, Stanley Black & Decker, Philips, P&G, Godrej, Mars, Drools, Reckitt Benckiser, Wipro, Eicher & many more. - The company's core business revolves around technology, logistics, inventory management, and brand nurturing thereby elevating consumer-leading brands to their full potential. - We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized & trusted e-commerce aggregator partner in India with ambitious plans to enter international markets. Roles and responsibilities: - Create, manage, and optimize paid advertising campaigns across platforms to drive traffic, conversions, and revenue. - Expand, scale and drive efficiency across the marketing funnel through campaign optimizations - Execute all aspects of performance marketing, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS)- Analyze and interpret campaign data, key metrics, and KPIs to extract actionable insights and recommend optimization strategies for continuous improvement. - Manage marketing budgets effectively to ensure optimal allocation and maximum return on investment and efficient Customer Acquisition Cost. - Stay updated with industry trends, digital marketing best practices, and emerging technologies to drive innovation in the performance marketing landscape. The Ideal Candidate : - 2+ years previous experience in performance marketing or digital marketing roles, with a proven track record of managing successful campaigns and driving business growth on AMS. - Bachelor's degree in marketing, Business, or a related field. Master's degree an advantage. - In-platform execution experience setting up campaigns in Amazon AMS, Facebook Ads, and Google Ads with particular familiarity of Amazon platform & ecosystem - Proficiency in utilizing digital marketing platforms - Strong analytical skills with the ability to interpret complex data and extract actionable insights - Creative thinking and problem-solving skills to adapt to evolving marketing landscapes - Strong communication skills with the ability to collaborate effectively across teams - Prior Experience in a fast paced, high growth organization is preferred What's in it for you?- Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers - Work in an ideal place for ground-breaking improvements in technology & brand - Continuous mentorship from leaders & peers - Progressive & Employee First policies - A young, cool, vibrant & high-performance culture - Competitive pay as per Market benchmark