GM - Marketing

Driving the marketing strategy and revenue maximization efforts for the Centre through client sponsored events, internal events, selling of signages and other revenue generating initiatives. Also responsible for implementation of the advertising, branding and public relations strategy in order to increase consumption/ footfalls and enhance trading density.

Main Responsibilities:

• Formulate an overall marketing strategy for the Centre in order to increase the trading density and maximize revenues.
• Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan
• Develop a desired market positioning for the Centre and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption
• Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar.
• Advising and sharing the strategy with the digital team on the digital communication plan.

Qualifications

MBA - Marketing