Influencer Marketing Executive

Role : Influencer Marketing Manager

Overview of the position:

We are seeking an enthusiastic and creative Influencer Marketing Manager to join our team in Chennai. The ideal candidate who have 3 years of experience in influencer marketing, with a passion for social media and a knack for identifying the right influencers to elevate our brand presence. As an Influencer Marketing Manager, you will be responsible for discovering and collaborating with influencers, coordinating with social media and influencer agencies, and ensuring the successful execution of campaigns.

Skills :

• Strong understanding of social media platforms and influencer marketing trends.
• Basic content writing skills to develop engaging briefs and evaluate content.
• Excellent negotiation and communication skills to collaborate effectively with influencers and agencies.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Responsibilities:

• Discovering and identifying the right influencers for brand collaborations.
• Liaising with social media and influencer agencies to facilitate partnerships.
• Briefing agencies on campaign objectives, target audience, and brand messaging.
• Ensuring the proper execution of influencer campaigns, including monitoring timelines and deliverables.
• Evaluating scripts and content to ensure alignment with brand guidelines and messaging.
• Tracking and analyzing campaign performance metrics to measure success and identify areas for improvement.
• Building and maintaining relationships with influencers and agencies to foster long-term partnerships.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• 2-3 years of experience in influencer marketing or social media management.
• Proven track record of successful influencer collaborations and campaign execution.
• Proficiency in social media analytics tools and platforms

About the Company:

Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 6 million members.

The company provides both matchmaking and wedding related services and is also complemented by 100+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony.

Jodii, a game changing vernacular matrimony service for common people was launched in 2022. With Jodii, Matrimony.com serves all facets of people on the economic spectrum – ranging from the HNI to the commoner.

With a strong leadership in matchmaking, the company has fast expanded into the $55 billion wedding services Industry: Wedding Bazaar – the Largest Wedding Services Provider and Mandap.com – the Largest Online Wedding Venues Platform.

Matrimony has also forayed into international markets with its UAE operations completing over 4 years and Bangladesh operations commencing in year 2021. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.

Location : Chennai