International Marketing Specialist

Job Summary : Managing business development activities both short & long term, support in developing and implementing market expansion strategies.

Financial/ Business

• leverage opportunities for strategic alliances with HCFs/ Medical Tourism agencies
• market survey to identify the new entrants in the market, competitor activities and brand recall of the organization.
• the information and identify the strengths, weakness, opportunities and threats of the organization.
• the area or the specialty that needs to be focused either through live workshops, overseas CME programs, conducting clinics etc.
• business plan & marketing budget with proper execution.
• review the performance in terms of market share, number of CME & other programs conducted, increase in number of referral doctors, healthcare facilitators, and corporate activities to achieve the desired targets.
• detail study of the doctors, hospitals, corporate & PSUs in and around the City.

People

• BD representatives and set performance objectives for team members and monitor performance on regular basis
• & evaluating the performance of Marketing Team by guiding them to move in proper direction, also with necessary training when needed.

Customer

• industry functions, such as association’s events and conferences, and provide feedback and information on market and industry trends.
• identify & building relationship with key Healthcare Facilitators & generating sustainable business from them.
• information about all the existing doctors in the territory and build rapport for direct patients’ referral.

Operations

• create new leads & aggressively grow & retain the market share
• and implement initiatives to build Rainbow brand overseas
• with technical staff and other internal colleagues to meet Consultant needs/ expectations.
• and Monitor the seminars and wellness programs conducted by focusing on key activities that would lead to conversion such as
• Release press ad’s
• Doctor’s program on local channel in local language overseas
• Leaflets distribution in corporate, small hospitals etc.
• Local radio channel advertising (FM radio campaign, called wellness program)
• market information on unique surgery performed/ latest developments at hospital.
• of new line of Treatment facilities added leading to more footfalls.

Any other portfolio that may be entrusted by the management from time to time.

Educational Qualifications:

MBA in Marketing

Work Experience

• 10 years of experience in Health Care Industry
• Exposure to International markets and regulations
• Sound knowledge of healthcare industry
• Excellect presentation skills to conduct high level meetings.
• Good Communication and Team Management Skills
• Negotiating and Influencing Skills

Expected Deliverables

• Cluster Penetration and Expansion
• Rise in footfalls from referral doctors
• Design and Execution of Marketing Campaigns/ Workshops etc.

Team Management and Development