Manager - Cluster Marketing

- Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. - Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. - Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. - Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. - Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. - Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics. Core Work Activities : Marketing Strategy : - Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s). - Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details. - Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance. - Leads repositioning efforts in partnership with, GM and hotel executive team. - Serves as brand guardian/liaison, verifying all marketing reflects brand voice. - Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines. - Leads the strategic pull-through of continent and brand promotions and campaigns. - Partners with Revenue Management to develop and execute promotional strategy efforts. - Develops and manages property email marketing strategy, digital strategy across sites, paid media campaigns and performance to verify proper execution. - Supports group lead generation efforts. - Runs, reviews, analyzes, and clearly articulate to stakeholder's and owners the key marketing reports and adjusts strategy accordingly. - Manages internal and external partners to verify deliverables are executed to support hotel strategy. - Create social media campaigns for the hotel and cluster with a vision in mind for the year. - Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites. - Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment. - Monitors and provides recommendations for SEO and updates as needed in collaboration with Company's Digital Services or agency. - Identifies digital marketing opportunities on third party and local partner sites. Content Management : - Sets overarching messaging strategy for hotel/group of hotels aligned with positioning. - Manages webiste's content, OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems). - Manages photography distribution including search photos, pre-arrival photos, and photo gallery management - Creates landing pages and Discovery Pages to enhance content, as applicable. - Manages guest communications (e.g. confirmation, pre-arrival, etc.). - To collaborate with right brands, celebrities, and influencers to ensure a recall is created for the UPS of the hotel in various departments. Outlet and Ancillary : - Identifies outlet marketing opportunities on third party and local partner sites. - Defines in-house F&B programming in partnership with F&B Director and manages execution. - To connect with local partners to utilize various platforms - offline marketing to be seeker and implemented to increase visibility and leads for all sections of Hotel. Social Media : - Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments. - Develops and implements social strategy. - Manages paid social media budget and strategy. - Assists in reviewing social media content calendars and collect local area and property events. General : - Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing, and distribution), etc. - Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools. - Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, media representatives). - Manages development, design of hotel collateral as needed. - Completes other reasonable duties as requested by leadership. (ref:updazz.com)