Manager - Performance Marketing - Hiring Fast

We are on the lookout for a capable Manager - Performance Marketing to join our high calibre team at Hoichoi in Kolkata West Bengal
Growing your career as a Full Time Manager - Performance Marketing is an awesome opportunity to develop competitive skills.
If you are strong in cooperation, presentation and have the right experience for the job, then apply for the position of Manager - Performance Marketing at Hoichoi today!

About hoichoi We are an on-demand video streaming entertainment platform for Bengalis worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment. hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 8 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music and New Media. As we take on the next level of growth, we are on the lookout for passionate and talented people to join our team, committed to redefining online entertainment for Bengalis globally. The Role The Performance Marketing manager will be responsible for building the overall strategy, roadmap, implementing plans and managing marketing campaigns to drive acquisition of users through various digital marketing channels. Responsibilities Build a strong Performance Marketing strategy for hoichoi to reach its target audience at scale to deliver growth at optimum costs Plan, strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) to meet business growth Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact Plan and forecast monthly, quarterly, annual acquisition numbers and cost Partner with the creative and brand marketing teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs Drive marketing – tech roadmap in coordination with the Tech and Product Teams. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Manage internal and external stakeholders, affiliate partners & agency relationships Must have skills 3 – 4 years of proven growth hacking experience through performance marketing in scaling up digital companies (Entertainment/ Ecommerce/ Gaming/ Tech start-up etc) Knowledge of Analytics, Attribution and Planning tools (such as Google Analytics, Appsflyer, Adjust, Clevertap etc) You possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations You are a highly goal-oriented individual and have excellent communication skills This role is based in Kolkata.

Benefits of working as a Manager - Performance Marketing in Kolkata West Bengal:

● Company offers great benefits
● Advancement opportunities
● Advantageous package