Marketing Advertising Specialist

Job Role:- Amazon Ads Specialist

Job Overview:

As an Amazon Ads Specialist, you will be responsible for managing and optimizing advertising campaigns on Amazon Platform to drive sales, and achieve key performance indicators (KPIs). The ideal candidate should have a strong understanding of Amazon's advertising tools and the ability to adapt to the evolving landscape of e-commerce.

Key Responsibilities:

1- Campaign Setup and Management:

• Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Display Ads.
• Conduct keyword research and targeting to enhance campaign performance.

2- Performance Analysis:

• Regularly analyze campaign performance data using Amazon and third-party analytics tools.
• Identify trends, insights, and areas for improvement, adjusting strategies accordingly.

3- Budget Optimization:

• Manage advertising budgets effectively to achieve maximum return on investment.
• Make data-driven recommendations to optimize budget allocation for different campaigns.

4- Competitor Analysis:

• Stay informed about competitor activities on Amazon and adjust strategies to maintain a competitive edge.
• Implement benchmarking and analysis to identify market trends.

5- Collaboration:

• Work closely with cross-functional teams, including marketing, and product teams, to align advertising efforts with overall business goals.
• Collaborate with creative teams to develop compelling ad content.

Qualifications:

• Bachelor's degree
• Proven experience in managing Amazon advertising campaigns, with a strong track record of achieving KPIs.
• In-depth knowledge of Amazon's advertising platform, tools, and best practices.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Good communication and collaboration skills