Marketing Executive

Title: Marketing Executive

Location: On site

Engagement: Full time

Reporting: Marketing Director

Compensation: Upto 8 LPA

About the role:

This Marketing Executive role is for you if you are driven by building a solid brand, generating new leads, communicating with customers, understanding their needs, and ensuring a smooth overall marketing process. You should be able to support the marketing team's goals and thrive in a quick sales cycle environment.

Responsibilities:

• Identify potential leads from email databases, professional databases, and sales CRM
• Liaise with vendors and collaborate with them on content, marketing assignments, and demand generation execution
• Perform competitive analysis on ICP (Idea Customer Profile) accounts and work on social selling strategies.
• Review and understand Ideal Customer Profile (ICP) for benchmarking targeted personas across channels
• Source new sales opportunities through lead follow-up via LinkedIn Sales Navigator, email and PPC campaigns
• Research, list, and evaluate demand generation channels that we can leverage
• Interact with senior professionals internally on calls/emails and educate them about Opus and our offerings
• o Provide regular pipeline forecasts to the marketing team, management, and sales leadership as required
• Understand the strategic direction set by the marketing team and senior management
• Maintain data and reports on a daily, weekly, and monthly basis
• Research, list, and identify pain points, requirements, and areas of interest of our key clients
• Analyze key trends of the sales region/territory and improve on follow-up and lead nurturing processes

Good to have:

• Experience working with demand generation platforms such as LinkedIn Sales Navigator, Salesforce, ZoomInfo, D&B Hoovers, Apollo.io and Lusha
• Basic content writing and design skills
• Knowledge of social media channels and content marketing tools

Skillset and Experience:

• Highly Desirable: Experience (Calls and Emails) in working with customers from the North American region
• Track record of achieving monthly/quarterly KPI goals
• Excellent verbal [neutral accent] and written communication skills
• Proven ability to work independently
• Advanced understanding of Excel, Reporting Tools
• Qualifications (Desirable but not mandatory –>> experience, skillset and attitude prevail over qualification)
• Bachelor's degree with a focus on marketing or business administration
• 2-3+ years working on horizontal marketing functions
• Experience working in B2B IT/Software product and/or services company (Fintech, Payments Technology company experience desirable)
• Marketing Tools: HubSpot, Zoho, Salesforce Pardot, Adobe Engage

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at

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