Marketing Lead - Urgent Hiring

We are on the lookout for a competitive Marketing Lead to join our diverse team at Qrata in null
Growing your career as a Full Time Marketing Lead is a terrific opportunity to develop useful skills.
If you are strong in project management, decision-making and have the right initiative for the job, then apply for the position of Marketing Lead at Qrata today!

Job Summary:

As a Marketing Lead, you will be responsible in driving our marketing strategies, to drive brand awareness, generate leads, write content and support sales initiatives.

Key Responsibilities:

1. Strategy Development

• Develop and implement marketing strategies tailored to enterprise B2B audiences, focusing on brand positioning, market penetration, and lead generation.

1. Lead Generation and Campaign management

• Drive lead generation efforts through targeted media campaigns, Email marketing, Events , Webinars , ensuring a steady flow of qualified leads to the sales team.
• Plan, execute, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, and event marketing
• Create and implement focused email marketing initiatives aimed at generating leads

1. Content Creation

• Write copy for owned and paid content (articles, whitepapers, case studies, collateral, landing page copy, ad copy, emails, video scripts and any marketing collateral) and work with marketing agency / designer to publish and promote it.
• Optimize content for SEO to improve discoverability and ranking

1. Analytics and Reporting

• Analyse and report on the performance of marketing campaigns, using data to make informed decisions and optimize strategies.

1. Budget Management

• Manage a significant advertising budget, allocating resources wisely to achieve the best outcomes across the various campaign.

1. Cross-Functional Collaboration

• Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.

1. Innovation and Trends

• Stay abreast of the latest marketing trends, tools, and best practices to continuously improve marketing efforts. Test and implement new strategies that can benefit the company.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 3-4 years of experience in B2B marketing, preferably for MSMEs in fintech space
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content that resonates with target audiences.
• Ability to work independently and as part of a team, managing multiple projects simultaneously.
• Strong understanding of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A supportive and collaborative work environment.
• The chance to make a significant impact in the fintech industry and help MSMEs thrive.

Benefits of working as a Marketing Lead in null:

● Excellent benefits
● Advancement opportunities
● Competitive salary