Marketing Operations

Introduction: We are seeking a skilled Marketing Operations Executive to enable our marketing outreach initiatives. This crucial role involves managing email campaigns, LinkedIn media strategies, overseeing extensive data operations, and handling lead data acquisition and management to enhance our market presence and customer engagement.

Responsibilities

Email Campaign Management: Develop, implement, and monitor robust email outreach campaigns. Design and monitor campaign metrics to measure effectiveness and make data-driven adjustments.

Data Management and Lead Handling: Oversee the integrity and functionality of marketing databases, including the systematic download and management of lead data. Utilize advanced data analytics to generate actionable insights and reports, ensuring high-quality data is available for campaign targeting and decision-making.

LinkedIn Strategy: Manage both paid and organic LinkedIn marketing efforts to optimize our presence and engage effectively with our target audience.

Marketing Research: Conduct market research to gather insights, understand trends, and identify new growth opportunities. Apply research findings to refine marketing strategies.

ABM Campaign Execution: Strategize and execute Account-Based Marketing campaigns

tailored to key accounts using Linkedin to drive targeted engagement and conversions.