Marketing scientist

Become an expert in Kvantum marketing analytics platform to perform statistical analysis and modeling as well as engage with Kvantum data science, marketing science & product dev teams to deliver end to end MMM (“Marketing Mix Modeling”) engagements.

Leverage understanding of statistical techniques and hypothesis development to design tests/ experiments, analyze data, draw conclusions with actionable recommendations to help Yum! it's Brands & Franchisees, and external Fortune 100 companies with data driven decision making.

Understand the outcomes of complex MMM and attribution models (AI/machine learning) to support Yum! And external stakeholders along with their media agencies in building strategic media plans.

Build powerful brand story using models with business & technology context, latest marketing activities in real-world.

Generate predictive models and optimization scenarios to support budget planning.