Marketing Specialist

Job Position : Category Marketing Manager - Kitchen Category 

Experience Range : 2 years to maximum 5 years. If you are more than 5 years experience please do not apply

As the Category Marketing Manager for the Kitchen Category at our Client organisation, you will play a pivotal role in driving sales and brand awareness for range of traditional kitchen products. Based out of our Bangalore office, you will collaborate with cross- functional teams to develop and execute strategic marketing initiatives that resonate with our target audience. 

Key Responsibilities:

• Sales Strategy and Execution:

• Develop and implement comprehensive marketing strategies to drive sales for the Kitchen Category.
• Analyse market trends and customer behaviour to identify opportunities for growth.
• Work closely with the sales/Customer Experience team to ensure alignment between marketing efforts and sales objectives.

• Campaign Management:

• Collaborate with creative teams to conceptualise and execute compelling marketing campaigns.
• Coordinate with digital marketing agencies to optimise online presence and maximise reach.
• Monitor and analyse the performance of marketing campaigns, making data-driven adjustments as needed.

• Category Development:
• Conduct market research to understand customer needs and preferences within the kitchen category.
• Identify and explore new product opportunities to expand the kitchen category.
• Work with the product development team to ensure alignment between customer expectations and product offerings.

• Brand Building:

• Develop and maintain a strong brand presence for the Kitchen Category.
• Collaborate with the branding team to create engaging and consistent messaging across various channels.
• Ensure that marketing activities align with the overall brand strategy and values.

• Cross-Functional Collaboration:

• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure a seamless customer experience.

• Provide insights and feedback to relevant teams to continuously improve products and services.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Passion for marketing, with a focus on driving sales for product
• categories. Relevant experience will be an added advantage.
• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Experience in collaborating with creative teams and digital
• marketing agencies.
• Passion for traditional Indian kitchenware and culinary
• practices is a plus.
• If you are a dynamic and results-oriented individual with a passion for traditional Indian kitchen culture, we invite you to join our team. Be a part of our journey to celebrate and preserve the essence of Indian kitchens.