Paid Media Marketer

Responsibilities:

• Create and monitor paid advertising campaigns on social media platforms (e.g., Facebook, Instagram, Tiktok, LinkedIn) and search engines (e.g., Google Ads, Bing Ads)
• Assist Growth Marketers on all their accounts to implement strategic changes in the account on a daily or weekly basis
• Conduct keyword research, and competitor analysis and suggest ad copy relevant to the business or campaign goals.
• Conduct thorough QA checks to ensure proper functionality and performance of ads, tracking codes, and landing pages before campaign launch.
• Identify and resolve technical issues related to ad serving, tracking, and campaign delivery in collaboration with the account manager or vendor
• Work on optimizing campaign performance and tracking performance metrics with a focus on cost efficiency as needed
• Maintain accurate documentation of campaign setup, procedures, and troubleshooting steps for future reference
• Report progress and communicate results and recommendations to the account managers as needed

Requirements:

• Strong analytical skills, proficiency in Excel/Google Sheets, and experience with analytics tools like Google Analytics.
• Expertise in ad platforms such as Google and Facebook Ads Manager, Pinterest, TikTok, Snapchat, & Email
• Experience in setting up and maintaining tracking pixels, conversion tags, and other tracking mechanisms across various platforms.
• Strong written and verbal communication skills to create compelling ad copies and reports, and to collaborate effectively with the account managers
• Ability to manage multiple projects simultaneously

Note : This is a fully remote role and the candidate would need to be available between 4:30pm to 1:00am IST in order to overlap with eastern standard timezone

*Please do not apply to the role if you do not have platform or eCommerce experience