Paid Media Marketer

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Job Description - Paid Media Marketer

Responsibilities:

  • Create and monitor paid advertising campaigns on social media platforms (e.g., Facebook, Instagram, Tiktok, LinkedIn) and search engines (e.g., Google Ads, Bing Ads)
  • Assist Growth Marketers on all their accounts to implement strategic changes in the account on a daily or weekly basis
  • Conduct keyword research, and competitor analysis and suggest ad copy relevant to the business or campaign goals.
  • Conduct thorough QA checks to ensure proper functionality and performance of ads, tracking codes, and landing pages before campaign launch.
  • Identify and resolve technical issues related to ad serving, tracking, and campaign delivery in collaboration with the account manager or vendor
  • Work on optimizing campaign performance and tracking performance metrics with a focus on cost efficiency as needed
  • Maintain accurate documentation of campaign setup, procedures, and troubleshooting steps for future reference
  • Report progress and communicate results and recommendations to the account managers as needed

Requirements:

  • Strong analytical skills, proficiency in Excel/Google Sheets, and experience with analytics tools like Google Analytics.
  • Expertise in ad platforms such as Google and Facebook Ads Manager, Pinterest, TikTok, Snapchat, & Email
  • Experience in setting up and maintaining tracking pixels, conversion tags, and other tracking mechanisms across various platforms.
  • Strong written and verbal communication skills to create compelling ad copies and reports, and to collaborate effectively with the account managers
  • Ability to manage multiple projects simultaneously

Note : This is a fully remote role and the candidate would need to be available between 4:30pm to 1:00am IST in order to overlap with eastern standard timezone

*Please do not apply to the role if you do not have platform or eCommerce experience

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