Performance Marketing

Job Title: Digital Media Specialist (SEO, Marketing Automation, AR/VR)

Department: Marketing/Technology

Location: Powai, Mumbai

Media Budget handled: 30 Lakhs+ per month

Job Summary:

We are seeking a highly skilled Digital Media Specialist who will be responsible for implementing

effective strategies across multiple areas, including SEO, marketing automation, and AR/VR etc. This role will involve optimizing our online presence, improving customer engagement, and creating

immersive experiences to enhance our brand visibility and drive growth. The ideal candidate is a

versatile professional with a strong understanding of digital marketing trends and technologies.

Responsibilities:

• Develop and implement comprehensive SEO strategies to improve organic search rankings,

website visibility, and traffic.

• Perform keyword research, conduct on-page and off-page optimization, and monitor website

performance using SEO tools and analytics.

• Collaborate with content creators to optimize website content, ensuring it is SEO-friendly and

aligns with target keywords.

• Monitor industry trends and algorithm changes to stay updated on best practices for SEO and

incorporate them into our strategies.

• Design and execute marketing automation campaigns using relevant tools to nurture leads,

increase conversions, and enhance customer journeys.

• Develop personalized and targeted email marketing campaigns, including segmentation, content

creation, A/B testing, and performance tracking.

• Collaborate with cross-functional teams to align marketing automation strategies with overall

marketing objectives.

• Utilize AR/VR technologies to create interactive and immersive experiences that enhance product

presentations, customer engagement, and brand perception.

• Stay informed about emerging AR/VR trends, technologies, and best practices, and propose

innovative ideas for implementing AR/VR solutions.

• Monitor and analyze campaign performance, track key metrics, and provide actionable insights to

optimize strategies and improve ROI.

• Stay up-to-date with the latest digital marketing trends and technologies, continually exploring

opportunities to enhance our digital media efforts.

Requirements:

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.

• Proven work experience as a Digital Media Specialist, SEO Specialist, Marketing Automation

Specialist, or similar role.

• In-depth knowledge of SEO principles, practices, and tools (e.g., Google Analytics, keyword

research, on-page/off-page optimization).

• Experience with marketing automation tools

• Strong understanding of AR/VR technologies, development platforms and content creation

processes.

• Proficiency in HTML, CSS, and basic web development principles.

• Excellent analytical skills to interpret data, track performance, and provide actionable insights.

• Strong project management and organizational skills to manage multiple initiatives and meet

deadlines.

• Creative mindset with a keen eye for design and storytelling.

• Strong communication and collaboration skills to work effectively with cross-functional teams.

• Ability to adapt to changing priorities and thrive in a fast-paced environment.