Performance Marketing Manager

Job Responsibilities:

As the Performance Marketing Manager at AMPM Luxury Fashion, you will be responsible for developing, implementing, and optimizing performance marketing strategies to drive customer acquisition, engagement, and conversion. This role requires a data-driven and strategic professional with a strong background in digital advertising, analytics, and a passion for luxury fashion.

Key Responsibilities:

· Digital Advertising Strategy:

· Develop and execute comprehensive digital advertising strategies across paid channels, including but not limited to PPC, SEM, display, and social media advertising.

· Collaborate with cross-functional teams to align digital advertising initiatives with overall business objectives.

· Campaign Optimization:

· Optimize paid media campaigns to maximize return on investment (ROI), conversion rates, and customer acquisition.

· Conduct A/B testing and analyze performance data to make data-driven decisions for campaign optimization.

· Budget Management:

· Develop and manage the performance marketing budget, ensuring efficient allocation of resources to achieve business goals.

· Track and report on budget utilization, making recommendations for adjustments based on performance.

· Analytics and Reporting:

· Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) related to performance marketing efforts.

· Provide regular reports and insights to senior leadership on the effectiveness of campaigns.

· Collaboration and Coordination:

· Collaborate with the creative team to develop compelling ad creatives and messaging that align with brand standards and resonate with the target audience.

· Work closely with the marketing team to ensure a cohesive and integrated marketing approach.

· Stay Current with Industry Trends:

· Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.

· Implement innovative strategies to maintain a competitive edge in the luxury fashion market.

Salary Range: 15-20 Lakh per annum (can exceed based on profile relevancy)

Qualifications:

· Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

· Minimum of 3 years of experience in performance marketing, with a focus on digital advertising and luxury fashion/fashion or related industries. 

· Proven track record of driving successful performance marketing campaigns and achieving business objectives.

· Strong analytical skills and proficiency in using analytics tools.

· Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, and others.

· Excellent communication and collaboration skills.

Technical Skills:

Paid Advertising Platforms:

• Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

Search Engine Marketing (SEM):

• Expertise in SEM strategies for optimizing search engine visibility.

Analytics and Data Tools:

• Advanced skills in using analytics tools and data analysis platforms.

Budget Optimization:

• Experience in optimizing advertising budgets for maximum ROI.

Creative Tools:

• Familiarity with graphic design and creative tools for ad creation.

Conversion Rate Optimization (CRO):

• Understanding of CRO principles and strategies.

Ad Tracking and Attribution:

• Knowledge of ad tracking tools and attribution modeling.

Remarketing Strategies:

• Implementation of remarketing strategies for audience retargeting.

Other Skills Required:

● Creative, Analytical, Organized

● Good Research skills

● Good at multi-tasking

● Ability to meet targets and multiple deadlines

Aptitude

● Organised

● Logical mind / analytical

● Creative, athletically astute

● Problem solving ability

● Calm

● Multi tasking ability

● Pro active