Performance Marketing Manager

Be Me ( India’s first-ever menstrual hygiene brand, that specialises in high-quality menstruation products, providing optimum comfort during period cramps. Join our dynamic team, where creativity meets purpose. We are seeking a talented Performance Marketing Manager who is passionate about scaling our diverse range of products. As a Performance Marketing Manager, you will be responsible for the planning, execution, and optimization of our online marketing efforts.

Role Responsibilities:

1. Develop Marketing Strategies:

Create efficient and intuitive marketing strategies aligned with company goals to attract new users.

2. Oversee Advertising Campaigns:

Organize and manage effective advertising campaigns to boost sales.

3. Maintain Relationships:

Keep good relationships with media vendors and publishers for business success.

4. Digital Media Strategy Alignment:

Align digital media strategies with the company’s vision and business goals.

5. Brand Awareness Activities:

Create and execute activities to enhance the company's market presence.

6. SEO and Social Media Audits:

Perform regular audits to ensure best practices in social media and search engine optimization.

7. Ads Campaign Monitoring:

Monitor advertising campaigns and coordinate with the graphics team for engaging advertisements.

8. Execution of Marketing Activities:

Successfully execute various marketing activities each month.

9. Reviewing ROI and KPIs:

Regularly review Return on Investment (ROI) and Key Performance Indicators (KPIs) to refine marketing strategies.

Key Performance Indicators (KPIs):

1. Daily and Monthly Customer Count:

Measure the increase in customer count as a result of marketing efforts.

2. Sales Revenue:

Monitor the revenue generated from marketing campaigns.

3. Customer Lifetime Value (CLV):

Assess the long-term value a customer brings to the organization.

4. Performance Metrics:

Evaluate results, cost per mile, cost per result, frequency, click-through rate (CTR), post engagement, and Return on Ad Spend (ROAS).

5. Engagement Metrics:

Focus on CTR and engagement rates to measure ad effectiveness in driving user actions and interactions.

6. Conversion Metrics:

Track user actions post-ad interaction, such as conversion rates and ROAS.

Qualifications:

• Familiarity with website analytic tools such as Google Analytics, SEMRush, Ahrefs
• Experience in data analysis and creating reports to measure the effectiveness of campaigns and improve the ROI
• Expertise in A/B testing and experimentation, identifying opportunities for testing and executing the tests from ideation to completion
• Excellent communication, collaboration and project management skills, with a detail-oriented approach
• Experience working in a fast-paced environment to deliver results in a rapidly evolving market

Experience:

Minimum 6 years (6+ years preferred) in a role as a Performance Marketer, Ads Operations Manager or similar, in a D2C brand for META ads campaigns.

Location: Jaipur

• CTC: Up to 25 to 55 LPA