Performance Marketing Specialist - Urgent Role

We are hiring an ambitious Performance Marketing Specialist to join our passionate team at Geny Medium in New Delhi Delhi
Growing your career as a Full Time Performance Marketing Specialist is an incredible opportunity to develop productive skills.
If you are strong in adaptability, problem-solving and have the right experience for the job, then apply for the position of Performance Marketing Specialist at Geny Medium today!

JOB TITLE: Performance Marketing SpecialistAbout the Company:GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online. Our team combines the three essential skills to excel at performance marketing:Consumer understanding, 2. Content Marketing and 3. Technology expertiseWithin a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing – and fast! Read more about the company atJob Summary:This role provides digital media recommendations and solution to problems of clients both internal and external, prepares and implements media plans and other deliverables.Job Responsibilities:Create and execute strong digital media recommendations with supporting validationDevelop and execute media plansOversee buys, analyze campaigns, and change recommendations to maximize performanceWork with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processesManage maintenance and changes to media plansDesign and document analytics tracking specifications for various digital channels, including web, mobile apps, and micrositesTrack, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requestsManage the testing, QA, QC, and debugging of analytical/tagging codeWork with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and sharedProduce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performanceTake responsibility for ensuring projects are delivered on time and within budgetCommunicate with clients about projects both remotely, and in-personSkills Required:Ability to manage teamStrong quantitative and analytical skillsSolid understanding of mathematical conceptsKnowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.Understanding of media concepts and terms, creative and budget requirementsExperience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of ExcelKnowledge to implement confidently and accurately via Google Tag ManagerAdding pixels such as AdWords, Google Analytics, floodlights, etc.Must be able to test and validate analytics codeDe-bugging and identification of problems is essentialHigh level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platformsClear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionalityGood working knowledge of Google Analytics (360, Premium, Firebase) settings and administration, including native integrations with other Google products such as DV360 & DBMUnderstanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerceSolid understanding of event tracking and how this can be used effectivelyUnderstanding of iOS / Android app trackingAbility to create clear and insightful reports using data from Google Analytics and other data sourcesComfortable with the Google Analytics APIExperience with Data Studio, Tableau and other 3rd party visualization toolsExcellent Excel skills are an advantageAn excellent communicator and be able to present ideas, verbally and in writingExperience Required:Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience2 to 3 Years of experience into digital marketing analytics and marketing automationExperience in an agency set up would add value to the role

Benefits of working as a Performance Marketing Specialist in New Delhi Delhi:

● Excellent benefits
● Opportunities to grow
● Competitive salary