Product Marketing

Category Strategy & Management

• Utilize market research (customer, competitor and market trend) to create the global category strategy
• Identify consumer and customer health benefit need gaps to drive innovation pipeline in collaboration with CFT
• Assess the market performance of the products in the categories and continuously evaluate product portfolio health; identify new/ redundant products and modifications required in existing products
• Lead market mapping to identify potential new markets and identify market potential of product pipeline in conjunction with Sales & Customer Marketing Teams
• Determine the category value proposition and positioning to maximize visibility and differentiation within portfolio and vs competition

Sales and Customer Management

• Create category strategy and campaigns to strengthen relationships with key accounts
• Analyze sales trends for existing customers to identify opportunities to deepen relationships
• Assist Sales in new customer acquisitions via directed marketing campaigns, website, trade shows, etc.
• Customer outreach and engagement initiatives to drive customer retention and loyalty

Marketing & Branding

• Create and execute key messaging and communication objectives
• Design programs and initiatives to drive demand and customer loyalty
• Design of communication collaterals, advertising & promotion campaigns

Education:

MBA in Marketing

Experience:

1-2 years of experience

Skills & Competencies:

• Business Acumen
• Analytical Ability
• Customer Orientation
• Creative Problem Solving
• Communication skills
• Conceptual Thinking