Campaign Marketing Manager

Role: Campaign Marketing Manager

Experience: 6 12 years

Location: Chennai

Responsibilities:

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Plan manage and optimize marketing budgets to maximize ROI.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Strong understanding of digital marketing channels and tools (SEO SEM email marketing social media etc.)
• Create execute and manage multichannel marketing campaigns (email social media webinars events etc.).
• Develop compelling content and messaging tailored to target audiences.
• Monitor and analyze campaign performance providing regular reports and insights.
• Own and drive GTM strategies for new product launches and feature updates.
• Collaborate with crossfunctional teams (product sales customer success) to ensure alignment and effective execution.
• Implement lead nurturing programs to engage prospects and guide them through the sales funnel
• Utilize marketing automation tools to segment and target leads with personalized content.
• Track measure and report on key performance metrics (KPIs) to assess campaign effectiveness.
• Use datadriven insights to refine and optimize marketing strategies and tactics.

Remote Work :

No