Senior Marketing Manager / Marketing Director

We are looking to drive our marketing activities for our business. We provide IT Support & Cyber Security Services to SME Legal Firms & Accountants. 

We require someone who has experience in delivering high return marketing strategies. 

This person will have experience in the See, Think, Do, Care Framework. 

The areas / platforms we need the Marketing Manager to support on are (but not limited to): 

• Organic Google SEO 
• Website management
• Social media management (Linkedin primarily) 
• Copywriting and content management
• Data analytics
• LinkedIn 
• Email Marketing (Hubspot)

Job Duties

• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

Job Responsibilities:

• Collaborate with Team Members: Work closely with sales teams, as well as technical and administrative staff, to align marketing strategies with business goals.
• Client Engagement and Retention: Utilize the CRM tools (like Hubspot) effectively for customer engagement, retention strategies, and targeted marketing campaigns.
• Budget Management: Administer the marketing budget with a focus on maximizing gains and cost optimization.
• Performance Analysis: Track campaign performance and analyze data to provide insights and action plans. Adjust strategies as necessary to meet business objectives.
• Leadership and Development: Lead, mentor, and expand the marketing team. Encourage continuous learning and development to keep the team at the forefront of industry standards and innovations.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, or a related field. A Master’s degree or professional marketing qualifications may be advantageous.
• Experience: Minimum of 5 years' experience in a marketing role with proven success in strategic planning and execution, particularly within the technology and/or cybersecurity sector.
• Skills: Strong leadership and communication skills. Proficient in SEO, content management, social media strategy, and data analytics tools. Experience with CRM software, preferably Hubspot.
• Personal Qualities: Highly organized, strategic thinker with exceptional analytical abilities. Adept at multitasking and prioritizing in a dynamic environment.