Senior Associate : Digital Marketing - Start Immediately

We are on the lookout for an expert Senior Associate : Digital Marketing to join our growing team at Furlenco in Bengaluru Karnataka
Growing your career as a Full Time Senior Associate : Digital Marketing is a terrific opportunity to develop productive skills.
If you are strong in adaptability, critical thinking and have the right personality for the job, then apply for the position of Senior Associate : Digital Marketing at Furlenco today!

Roles and responsibilities-

Manage DM channels:

• Manage all digital campaigns, from execution to optimization and performance analysis
• Drive marketing programs which are highly targeted, basis content affinity of relevant segmented audience cohorts
• Ideate & own digital paid media strategy for all digital channels: SEM, Facebook, Youtube, Shopping, Display/Discovery, Paid Social, Affiliate etc.
• Work with affliate partners to optimize install & conversion campaigns
• Monitor key performance indicators (KPIs) across digital channels, analyze campaign data, and generate reports to evaluate performance and identify areas for improvement. Provide actionable
• insights and recommendations based on data analysis

User Engagement & Retention:

• Strategize and create user journeys and communication on Moengage/other CRM tools
• Oversee all app acquisition and engagement marketing campaigns (e.g., install campaigns, push, email, in-app message)
• Provide strategic directions to increase revenue generated through Furlenco's app by driving higher installs and nurturing app leads
• Leverage data to understand user conversion funnels, LTV/CAC, and cohort behavior to design
• influential in-app marketing campaigns that will improve app behavior or reduce churn

Requirements and Skill Set-

• Demonstrated ability in executing results, with strong attention to detail
• Prior experience in E-commerce preferred with a specialization in Digital Marketing
• Experience in handling large scale campaign optimization
• 2 to 3 years of relevant experience in Paid advertising, mainly Meta Ads, Google Ads and CRM tools like Moengage

Benefits of working as a Senior Associate : Digital Marketing in Bengaluru Karnataka:

● Company offers great benefits
● Company offers career progression opportunities
● Attractive package