Social Media Marketing Executive

Designation: Social Media Marketing Executive

The responsibilities of a social media executive include:

Handle SMO & SEO both on-page and off-page for the brand

Social media executive skills

Handling Google Ads and Meta Ads

Hands on experience in Facebook, Instagram Ads creation

Ensuring the social media channels in use have regular, high quality and creative content output by maintaining page hygiene and consistency

Managing queries and messages, replying to people and engaging with audiences, known as community management along with passing on leads to call center for conversion

Scheduling and deliver messages through an up-to-date content calendar/ social media calendar

Working with the wider marketing team to help deliver key messages and support on marketing campaigns and activity

Implementing Performance Marketing on social media and delivering results according to Leads target month-on-month basis

Analysing and report back on content, looking at key performance indicators and

content types to make recommendations

Creating strong written posts that have excellent grammar and spelling that grab the

attention of the audience

Working with other visual media designers to create exciting, empathetic content that

helps achieve the business aims

Staying up to date with all developments in social media, such as legal changes, new

platforms and new features introduced

Having a strong grasp of written English, including grammar and spelling. Being able to write in language that fits an audience, showing understanding, knowledge and nuance makes a huge difference to the effectiveness of content

Creative thinking

Time management and management of multiple different social media channels, potentially across multiple clients or time zones

Good social media analytics go into granular levels of insights into every type of activity

Communication

Ensure adherence of branding guidelines of company throughout all social media channels