Social Media Marketing Specialist

The Lotus Biotech is a global pharmaceutical trading company that offers a wide range of clinically tested solutions for various diseases and disorders. Backed by science and driven by responsibility, we constantly toil to innovate what patients want with data-based insights.

Job Title: Social Media Marketing Specialist

 Location: Delhi

  Company: The Lotus Biotech

  Job Type: Full-Time

Job Overview: The Social Media Marketing Specialist will be responsible for developing and implementing social media strategies to increase brand awareness, engagement, and customer loyalty. This role requires creativity, strong communication skills, and the ability to work effectively across multiple platforms and with different teams. The ideal candidate should have a strong understanding of social media trends, data analysis, and content creation.

  Key Responsibilities:

- Develop and execute social media strategies that align with the company's goals and objectives.

- Create engaging and relevant content, including written, visual, and video materials, for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).

- Manage and optimize paid social media advertising campaigns to maximize reach and return on investment (ROI).

- Monitor, analyze, and report on social media performance using data analytics tools, and use insights to inform future strategies.

- Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.

- Collaborate with internal teams such as marketing, design, and sales to align social media efforts with overall business objectives. 

- Stay updated on industry trends and emerging platforms, and propose new strategies to enhance the company's social media presence.

- Develop and maintain a content calendar to ensure consistent posting and engagement across all platforms.

- Foster relationships with influencers, partners, and other brands for collaboration opportunities and campaigns.

- Monitor and manage online brand reputation, including addressing negative feedback and potential crises.

- Continuously explore new content ideas and creative approaches to drive engagement and growth.

  Qualifications :

- Bachelor's degree in Marketing, Communications, Business, or a related field.

- Proven experience in social media marketing, preferably in a similar role or industry.

- Strong understanding of various social media platforms, their features, and best practices.

- Proficiency in data analysis tools and social media management tools.

- Excellent written and verbal communication skills.- Creative mindset with the ability to think outside the box and develop innovative content.

- Strong project management and organizational skills, with the ability to multitask and meet deadlines.

- Knowledge of paid advertising strategies on social media platforms.

- Familiarity with SEO and hashtag strategies for social media optimization.

- Experience with visual design tools (e.g., Adobe Creative Suite) is a plus.

- Demonstrated ability to adapt to changing trends and technologies.

What We Offer:

- Competitive salaries.

- Opportunities for growth and career advancement.

- Collaborative and supportive work environment.

- Access to professional development resources.

If you are a passionate and creative social media marketing professional looking for a challenging and rewarding opportunity, we encourage you to apply! Please submit your resume and a portfolio or samples of your work for consideration.

 TLB is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.