Social Media Marketing Specialist

Key Responsibilities:

· Develop and implement strategies to increase organic traffic to our digital platforms.

· Collaborate with the SEO team to optimize content for search engines and improve visibility.

· Implement tactics to expand the organic reach of our content on social media platforms.

· Work closely with the content team to create engaging and shareable content.

· Develop and execute a comprehensive social media strategy to increase brand visibility and engagement.

· Create, curate, and manage all published content (images, video, written, etc.) across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn.

· Collaborate with the marketing team to ensure social media content aligns with overall marketing objectives and brand voice.

· Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.

· Stay up-to-date with the latest social media trends, tools, and best practices, and implement them into our strategy as appropriate.

· Analyze social media data and metrics to track performance, identify trends, and optimize content and campaigns for maximum engagement and reach.

· Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.

· Coordinate with internal teams and external partners, including designers, content creators, and influencers, to create compelling and shareable content.

· Collaborate with cross-functional teams to integrate social media into broader marketing initiatives, such as product launches, events, and campaigns.

· Prepare and present regular reports on social media performance, insights, and recommendations to stakeholders.