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We are seeking a highly creative and analytical Social Media Strategist to join our team at SportsBaazi. The ideal candidate will be passionate about sports, possess a deep understanding of various social media platforms, have a good understanding of ORM and have a proven track record of devising and implementing successful social media strategies.
Roles and Responsibilities:
- Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and user acquisition for SportsBaazi across multiple platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and more.
- Create, curate, and manage all published content (images, videos, written) while ensuring it aligns with the brand voice, style, and messaging.
- Plan and schedule social media content calendars, considering seasonal trends, sports events, and promotional campaigns to drive user engagement and retention.
- Monitor and analyze social media performance metrics using tools to generate insights and optimize content strategies.
- Collaborate closely with the marketing, content, and design teams to ensure a cohesive brand
presence across all social media channels.
- Overlook ORM and engage with the followers by responding to comments, messages, and inquiries in a timely and professional manner.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven work experience (2 years) as a Social Media Strategist or similar role, preferably in the sports or gaming industry.
- In-depth knowledge and understanding of social media platforms, their respective audiences, and best practices for each platform.
- Excellent written and verbal communication skills with a creative mindset and attention to detail.
- Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet
deadlines.
- Passion for sports, fantasy sports, and a solid understanding of sports culture and trends.
- Proficiency in social media management tools, analytics, and scheduling platforms.
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