Digital Marketing Lead – Brand Communications (Marketing Manager) - Urgent Hire

We are hiring a remarkable Digital Marketing Lead – Brand Communications (Marketing Manager) to join our productive team at Infosys in New Delhi Delhi
Growing your career as a Full Time Digital Marketing Lead – Brand Communications (Marketing Manager) is a fantastic opportunity to develop useful skills.
If you are strong in persuasion, teamwork and have the right mindset for the job, then apply for the position of Digital Marketing Lead – Brand Communications (Marketing Manager) at Infosys today!

Job Title: Digital Marketing Lead – Brand Communications (Marketing Manager) Location: Bangalore Role Summary: We are seeking a highly experienced and passionate Digital Marketing leader to join our dynamic marketing team. As the ideal candidate, you should possess a deep understanding and enthusiasm for digital marketing, brand building, and content marketing. In this role, you will be responsible for developing and implementing a digital-first brand communication strategy. Working closely with various marketing teams, you will execute integrated marketing campaigns across multiple channels. To excel in this role, you must be an enthusiastic, self-motivated, and flexible individual with exceptional leadership and collaboration skills. You should possess a unique blend of creative and strategic thinking, along with a keen attention to detail. Managing shifting priorities and working effectively with cross-functional teams will be crucial. You should also possess the ability to influence stakeholders and deliver high-performing digital-first brand programs. A process-oriented mindset and the ability to drive governance and adhere to best practices are essential. Experience in working with global stakeholders, CXOs, and culturally diverse teams is required. Responsibilities: Develop and implement strategies for online presence and user experience across different platforms and regions. Create and scale up digital-first brand campaigns (across paid, owned, and earned media) while being accountable for brand KPIs Collaborate closely with the Brand and PR teams to manage online reputation Provide leadership and collaborate with various marketing teams and internal stakeholders to create compelling brand stories and take them to market Regularly report and review progress with leadership and marketing teams Stay updated on best practices and industry trends in digital marketing, implementing them as needed to enhance campaign effectiveness and business impact. Recommend process improvements for more effective campaigns Recruit and retain high-performing team members. Communicate, provide insights, and train teams on a regular basis Manage relationships with agencies Ensure compliance with brand, digital, privacy, and legal guidelines. Requirements: Minimum of 13 to 15 years' experience with a strong understanding of brand building, content marketing, and digital marketing (the complete mix of social, search, display, programmatic, influencers, brand collaborations, etc.) Experience in developing and executing campaigns that drive brand affinity, preferably for B2C brands Insights-driven with experience in consumer behavior research. Exposure to neuromarketing would be a plus Ability to build and manage a network of agencies Excellent written and verbal communication skills Strong analytical skills to evaluate performance and make improvements Ability to prioritize and make decisions in a rapidly changing environment Organized, accurate and deadline-oriented. Ability to multi-task, work in high paced environment. Willingness to work unconventional hours as required to liaise with colleagues in other time zones Solid knowledge of online platforms, adtech and marketing automation platforms, digital marketing tools and content management systems Friendly personality and ability to build relationships across different time zones, geographies Educational Qualifications: MBA in marketing

Benefits of working as a Digital Marketing Lead – Brand Communications (Marketing Manager) in New Delhi Delhi:

● Learning opportunities
● Advancement opportunities
● Competitive salary