Account Based Marketing

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: - ( - )

Experience: 5+ yrs

Location: Bengaluru

Job Type: Full-time

We are looking for a strategic and results-driven Account-Based Marketing (ABM) Manager to drive targeted marketing initiatives, strengthen enterprise engagement, and generate qualified business opportunities. The role combines account-based marketing, social media marketing, campaign management, content distribution, and demand generation to engage high-value target accounts.

The ideal candidate will have strong experience developing integrated marketing campaigns, executing social media strategies, and aligning marketing activities with sales objectives. You should be comfortable using data and customer insights to personalise engagement, improve campaign performance, and contribute to pipeline growth.

Key Responsibilities

• Develop and execute account-based marketing strategies targeting high-value enterprise accounts and key decision-makers.
• Collaborate with Sales and Business Development teams to identify target accounts, define account priorities, and align marketing campaigns with revenue objectives.
• Plan and manage integrated campaigns across social media, email marketing, digital advertising, webinars, events, and other relevant channels.
• Lead social media marketing initiatives, particularly on LinkedIn, to increase brand visibility, engage target audiences, and support lead generation.
• Create personalised marketing campaigns tailored to specific accounts, industries, buyer personas, and stages of the customer journey.
• Coordinate with content and design teams to develop campaign assets, including social media posts, landing pages, email content, case studies, and thought-leadership materials.
• Manage campaign calendars, budgets, timelines, and execution to ensure consistent and timely delivery.
• Use marketing automation and CRM platforms to support campaign execution, audience segmentation, lead nurturing, and reporting.
• Track campaign performance using metrics such as engagement, account penetration, qualified leads, conversions, pipeline contribution, and ROI.
• Analyse campaign data and audience behaviour to identify improvement opportunities and optimise marketing performance.
• Build and maintain target account lists, audience segments, and engagement strategies based on market research and business priorities.
• Work with Sales teams to develop coordinated outreach strategies and improve engagement with key prospects.
• Experiment with campaign formats, messaging, creatives, and digital channels to improve campaign effectiveness.
• Monitor industry trends, competitor activities, and emerging social media practices to strengthen marketing strategies.
• Prepare regular campaign reports and communicate insights, performance trends, and recommendations to stakeholders.

What Makes You a Great Fit

• 5+ years of experience in account-based marketing, B2B marketing, demand generation, or integrated campaign management.
• Strong expertise in social media marketing, campaign planning, and multi-channel marketing execution.
• Experience developing targeted marketing strategies for enterprise customers and high-value accounts.
• Hands-on experience with LinkedIn marketing, paid social campaigns, audience targeting, and content distribution.
• Strong understanding of B2B buyer journeys, lead nurturing, customer segmentation, and sales-marketing alignment.
• Experience using CRM, marketing automation, analytics, and campaign management platforms.
• Ability to analyse campaign performance, interpret data, and optimise strategies to improve engagement and conversions.
• Excellent communication, content coordination, project management, and stakeholder-management skills.
• Strong analytical thinking, attention to detail, and a results-oriented mindset.
• Ability to manage multiple campaigns and competing priorities in a fast-paced environment.
• A bachelor's degree in Marketing, Business Administration, Communications, or a related discipline is preferred.