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Account Intelligence & Research Executive

Job Description - Account Intelligence & Research Executive

Account Intelligence & Profiling
  • Build detailed account profiles covering IT infrastructure, tech stack, digital assets, IT budgets, and procurement patterns
  • Identify and map C-level executives, decision-makers, and buying committees across target accounts
  • Track company triggers: funding, M&A, leadership changes, expansions, technology investments, and strategic announcements

Market Research & Industry Insights
  • Conduct vertical-specific research (BFSI, Healthcare, Retail, Manufacturing, Technology, etc.) to identify trends, pain points, and opportunities
  • Monitor competitor activity, market shifts, and emerging technologies relevant to target accounts
  • Prepare periodic intelligence briefs and dashboards for sales and marketing leadership

Account-Based Marketing (ABM) Enablement
  • Collaborate with ABM and demand gen teams to prioritize target account lists (Tier 1/2/3) based on fit, intent, and engagement signals
  • Provide account insights to personalize campaigns, content, sales decks, and event invitations
  • Support segmentation, persona mapping, and buying journey analysis for ABM plays

Data Management & CRM Hygiene
  • Maintain accurate account and contact data in CRM (Salesforce/HubSpot) and marketing automation platforms
  • Enrich account records using tools like LinkedIn Sales Navigator, ZoomInfo, Crunchbase, Tofler, ZaubaCorp, and similar
  • Ensure data quality, compliance, and timely updates for research coverage

Sales & Marketing Collaboration
  • Partner with SDRs, AEs, and marketing managers to align research outputs with outreach strategies
  • Support event targeting by identifying high-potential accounts for webinars, roundtables, and industry conferences
  • Respond to ad-hoc research requests for strategic deals, RFPs, and executive briefings


Requirements

  • Bachelor's degree in Business, Marketing, Economics, Statistics, or related field (MBA preferred but not mandatory)
  • 2  to 5 years of experience in account intelligence, market research, competitive intelligence, business research, or ABM
  • Strong understanding of enterprise IT, technology stacks, cloud infrastructure, and digital transformation trends
  • Proficiency in research and intelligence tools: LinkedIn Sales Navigator, ZoomInfo, Crunchbase, Tofler, ZaubaCorp, SimilarWeb, Gartner, Forrester (exposure to any 3–4 tools is sufficient)
  • Advanced Excel skills (pivot tables, VLOOKUP, data cleaning) and comfort with CRM systems (Salesforce, HubSpot, Zoho)
  • Excellent written and verbal communication skills with the ability to synthesize complex data into clear, actionable insights
  • High attention to detail, ability to work independently, and manage multiple priorities in a fast-paced environment


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