Role Overview
We are looking for a proactive, analytical, and client-focused Account Manager to
manage strategic client relationships while ensuring the successful execution and
optimization of digital advertising campaigns.
The ideal candidate should have 3–5 years of experience in the AdTech or Performance
Marketing industry, with strong client-facing capabilities and the ability to analyze
campaign performance, monitor KPIs, and recommend optimization strategies. While
experience in Rewarded Platform is preferred, it is not mandatory. We are looking for
individuals with a strong work ethic, meticulous attention to detail, and a proactive
approach to problem-solving and decision-making.
Key Responsibilities
Client Relationship Management
ï· Serve as the primary point of contact for assigned client accounts and build long-
term strategic relationships.
ï· Understand client business objectives and translate them into effective
campaign execution strategies.
ï· Conduct regular client reviews, share campaign insights, and proactively address
concerns to ensure high client satisfaction.
ï· Build trust with clients through consultative problem-solving and timely
communication.
Campaign Management & Optimization
ï· Own end-to-end campaign execution, including campaign planning, launch,
monitoring, pacing, optimization, and reporting.
ï· Monitor campaign performance against key KPIs and identify opportunities to
improve ROI and campaign effectiveness.
ï· Analyze campaign data and proactively recommend optimization strategies to
the Ad Operations team for implementation.
ï· Ensure campaigns are delivered accurately, efficiently, and within agreed
timelines.
Reporting & Analytics
ï· Prepare comprehensive campaign performance reports with actionable insights
and recommendations.
ï· Analyze campaign trends, identify risks and opportunities, and provide data-
driven recommendations to clients and internal stakeholders.
ï· Leverage Microsoft Excel, Google Sheets, and internal dashboards to create
meaningful reports.
ï· Maintain accurate account documentation and CRM records.
Cross-functional Collaboration
ï· Work closely with Sales, Ad Operations, Product, Technology, and Finance teams
to ensure seamless campaign execution.
ï· Coordinate with internal stakeholders to resolve operational challenges and
deliver an exceptional client experience.
ï· Support leadership during client reviews, renewals, and strategic business
discussions.Account Growth & Retention
ï· Identify opportunities to expand existing client relationships through upselling
and cross-selling.
ï· Develop account growth strategies that increase client engagement and revenue.
ï· Drive client retention by consistently delivering measurable business value and
campaign success.
Requirements
Required Qualifications
ï· Bachelor’s degree in Marketing, Business Administration, Advertising, or a
related field.
ï· 3–5 years of experience in Account Management, Client Success, Client Servicing,
Performance Marketing, or AdTech.
ï· Experience working with digital advertising platforms, programmatic advertising,
DSPs, mobile advertising, or performance marketing ecosystems.
ï· Experience in Rewarded Platform is preferred but not mandatory.
ï· Strong understanding of campaign performance metrics such as CTR, CPC, CPA,
CPI, ROAS, ROI, and conversion tracking.
ï· Advanced proficiency in Microsoft Excel and Google Sheets.
ï· Excellent communication, stakeholder management, and presentation skills.
ï· Strong analytical mindset with the ability to review campaign performance, track
KPIs, and recommend optimization strategies.
ï· Ability to manage multiple client accounts in a fast-paced, deadline-driven
environment.
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