• Lead sell‑in, sell‑thru, demand planning, and Lag1/Lag3 forecasting. 
• Ensure monthly PO submission in Week 1 and drive accurate buy plans. 
• Manage distributor AOP, run MBRs/QBRs, and track margin delivery. 
• Maintain optimal inventory, DOS, and ageing. 

Channel Execution Enablement 

• Support distributor to deliver store execution, VM compliance, demos, and experience. 
• Improve promoter productivity through training and quality checks. 
• Oversee execution of promotions, NPIs, planograms, and retail marketing. 
• Ensure healthy inventory at POS through balancing and replenishment. 

Retailer Relationship Management (Influence Role) 

• Build strong partnerships with SBS, LFR, and CE dealers. 
• Resolve distributor–retailer issues (inventory, VM, promoter, visibility). 
• Influence decisions related to placement, visibility, space, refits, and expansions. 

Expansion & Branding 

• Evaluate new store opportunities and support ROI assessments. 
• Ensure distributor executes store refits/relocations per brand guidelines. 
• Drive brand standards through audits, VM compliance, and display hygiene. 

Cross-Functional Collaboration 

• Align with Marketing, Trade Marketing, Planning, Logistics, and Finance to enable seamless operations, visibility programs, and claim management. 

Job Requirements 

• 10–12 years of experience in Key Account Management, Offline Retail, or Distributor Management (CE/tech preferred). 
• Strong understanding of SBS/LFR/CE retail ecosystems. 
• Proven skills in sales forecasting, PO management, and inventory planning. 
• Strong relationship-building and conflict-management capabilities. 
• Excellent commercial and analytical acumen. 
• Experience managing promoter teams and retail marketing execution. 
• Ability to influence stakeholders across distributor and reseller networks. 
• Willingness to travel for store visits, audits, and reviews.