Activation Manager

Reporting of the role

This role reports to the Associate Director

3 best things about the job:

1. Get to work in a truly integrated team handling 360 aspects for a brand


2. Will work closely with the leading publishers such as Google & Facebook


3. Will be exposed to Programmatic

In this role, your goals will be:

In three months:

• Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.


• Handled day to day tasks / requirement effectively

In six months:

• Optimized implementation in all biddable media platforms


• Recommended and implemented best practice


• Explored and executed an innovation in one of the biddable media platforms

In 12 months:

• Exceed client expectations in terms of biddable media implementation


• Create a road-map for the next year.

What your day job looks like at WPP Media:

• Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.


• Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.


• Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available


• Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs


• Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you’ll bring:

• Expertise in Google analytics


• Through understanding of Google AdWords


• Understanding of Bid Management Tools


• Number Crunching


• Understanding of Programmatic

Minimum qualifications:

Relevant experience of 3-5 years in search marketing roles

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