Activation Manager

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Reporting of the role

This role reports to the Associate Director

3 best things about the job:

1. Get to work in a truly integrated team handling 360 aspects for a brand


2. Will work closely with the leading publishers such as Google & Facebook


3. Will be exposed to Programmatic

In this role, your goals will be:

In three months:

• Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.


• Handled day to day tasks / requirement effectively

In six months:

• Optimized implementation in all biddable media platforms


• Recommended and implemented best practice


• Explored and executed an innovation in one of the biddable media platforms

In 12 months:

• Exceed client expectations in terms of biddable media implementation


• Create a road-map for the next year.

What your day job looks like at WPP Media:

• Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.


• Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.


• Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available


• Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs


• Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you’ll bring:

• Expertise in Google analytics


• Through understanding of Google AdWords


• Understanding of Bid Management Tools


• Number Crunching


• Understanding of Programmatic

Minimum qualifications:

Relevant experience of 3-5 years in search marketing roles

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